OVERVIEW OF THE ROLE

• Regularly role model BOA's values to your team and others
• Summarize technical product information and complex product features into presentation-worthy talking points and catalog copy
• Partner with Digital and Creative teams to help turn analytics into action by developing an email marketing strategy and communication plan that aligns to BOA's brand marketing plan
• Work with the Performance Marketing Manager and Consumer Research manager to build consumer personas and segmentations to understand motivations and impacts to the consumer journey
• Work with global brand leaders to build packaging, retailer and point of purchase strategies, highlighting BOA in the marketplace and building brand awareness
• Manage the editorial calendar that covers news from our Performance Fit Lab and help build a comprehensive thought leadership strategy
• Partner with Brand and Trade Marketing teams to align our global efforts with brand partner plans so we can balance B2B and B2C goals
• Work across Marketing and Product to integrate and communicate product marketing plans into global brand campaigns and brand partner support
• Provide constant oversight of the brand standards and messaging through consumer channels
• Execute brand marketing planning, budgeting, expenses, and reporting

• Bachelor’s degree
• 5+ years of Marketing experience
• Experience building email marketing strategy with a digital marketing team
• Progressive experience in marketing program development
• Ability to draw conclusions from different sources of data and provide recommendations based on holistic picture
• Experience in consumer journey mapping, personas creation and building marketing strategies that connect with the right consumer at the right time
• Ability to collaborate and build relationships with diverse groups of people around the world
• Ability to travel domestically and internationally up to 25%

DESIRED QUALIFICATIONS

• Degree concentration in Marketing, Business or Communications
• Experience in the sports or outdoor industries

• BOA is committed to the safety of our employees, and to upholding our values which include caring for each other and for our community. We also want to make sure that as a candidate and employee you feel safe, and aware of our protocols.
• BOA Denver is a “Fully Vaccinated Facility”, and we require all visitors to be fully vaccinated (this means you should have received a Moderna or Pfizer shot within the last 5 months or a Johnson shot within the last 2 months). At all times at least 95% of in-office employees must fully vaccinated. This means that fully vaccinated employees may choose remove their masks in the office. If you are not comfortable with this, we will respect your sense of safety and employees in a meeting with you will remain masked.
• You will be asked for a copy of your vaccination record to attend any in-person interviews, and to work in the office.
• At BOA we support both flexibility and connectivity, balancing remote work with in-office connection days on Tuesdays and Thursdays. We trust our teams to work together to find a work pattern that best makes sense for the work that needs to be done, and for overall collaboration and connection.
• If you have any questions about our approach or requirements, we welcome a discussion and encourage you to reach out. 

PHYSICAL CONSIDERATIONS FOR THE ROLE