Job Title
Digital Campaign Manager
Company Name
BOA Technology
Company Website
Industry
Outdoor Gear, Apparel, Bikes
Company Overview
The BOA Fit System is a revolutionary system integrated on market-leading brand partner products, making the world's best gear even better.
Company Description
The BOA Fit System is a revolutionary and award-winning, patented system integrated on market-leading brand partner products, making the world’s best gear even better. BOA's innovative solutions are designed to enable consumers to dial in to fast effortless precision fit. Whether snowboarding in the Colorado back country, Alpine touring in Austria, participating in the Tour de France, competing in an ultra trail competition, hiking Mount Fuji, golfing at Augusta, or working in extreme outdoor conditions in northern Finland, BOA helps consumers perform at their peak.
Full Job Description
ABOUT US
The BOA Fit System is a revolutionary and award-winning, patented system integrated on market-leading brand partner products, making the world’s best gear even better. BOA's innovative solutions are designed to enable consumers to dial in to fast effortless precision fit. Whether snowboarding in the Colorado back country, Alpine touring in Austria, participating in the Tour de France, competing in an ultra trail competition, hiking Mount Fuji, golfing at Augusta, or working in extreme outdoor conditions in northern Finland, BOA helps consumers perform at their peak.
OVERVIEW OF THE ROLE
Reporting to the Digital Marketing Director, you will execute BOA's performance marketing campaigns across all digital channels globally. You will manage the strategy and optimization of all performance digital channels across the world, including US, EU, Japan, Korea, and China. You will lead BOA's relationship with all digital advertising partners and ensure our campaigns follow best practices to achieve our KPI's in each region. You will work with the Content team to develop the strategy for each campaign and each channel. Partnering with the Digital Marketing Analyst, you will provide regular campaign reporting including performance against KPI's and insights that can be leveraged for further optimization.
CORE REPONSIBILITIES
- Regularly role model BOA's values to your team and others
- Build target audience groups across all channels using persona data and past campaign insights
- Create campaign structure for each channel and region
- Lead BOA's relationship with advertising partners, staying on top of changing rules, features, and best practices
- Work with regional marketing teams to understand the target audience in each country and how to target and reach them
- Partner with the Content and Creative teams to make ad creative
REQUIRED QUALIFICATIONS
- Bachelor's degree
- 2+ years of experience managing paid campaigns across search, social, and/or video pre-roll
- Experience with Facebook/Instagram advertising using Business Manager/Ads Manager
- Experience with Google Ads including YouTube
- Ability to translate business goals and KPI's into campaign structure and performance
- Ability to collaborate and build relationships with diverse groups of people across the globe
DESIRED QUALIFICATIONS
- Experience running campaigns outside of the United States
OVERVIEW OF COMPENSATION AND BENEFITS
- Budgeted salary range: $75,000 - $83,000
- We will determine salary based on skills and experience in relation to the function of the role, as well as equity to any other employees with similar experience in the same or similar role
- This role is also eligible for a 10% annual bonus
- Comprehensive healthcare plans including Medical, Dental and Vision
- All plans include subsidization from BOA, with one option 100% subsidized by BOA
- BOA also funds HSA accounts for enrolled employees
- 3 weeks PTO to start, paid family leave, sick leave, and volunteer time off
- Matching 401K retirement plan
- Annual cash benefits for fitness and products, and ability to earn cash benefits through health and wellness program
- Eligibility for stock options after three years of employment
- Flexible working schedule that includes both days at home and days in the office when needed
- Learning and development opportunities
- Discounts on many outdoor gear brands
- Dog-friendly office
COVID-19 PROTOCOLS AND CONSIDERATIONS AT BOA
- BOA is committed to the safety of our employees, and to upholding our values which include caring for each other and for our community. We also want to make sure that as a candidate and employee you feel safe, and aware of our protocols.
- BOA Denver is a “Fully Vaccinated Facility”, and we require all visitors to be fully vaccinated (this means you should have received a Moderna or Pfizer shot within the last 5 months or a Johnson shot within the last 2 months). At all times at least 95% of in-office employees must fully vaccinated. This means that fully vaccinated employees may choose remove their masks in the office. If you are not comfortable with this, we will respect your sense of safety and employees in a meeting with you will remain masked.
- You will be asked for a copy of your vaccination record to attend any in-person interviews, and to work in the office.
- At BOA we support both flexibility and connectivity, balancing remote work with in-office connection days on Tuesdays and Thursdays. We trust our teams to work together to find a work pattern that best makes sense for the work that needs to be done, and for overall collaboration and connection.
- If you have any questions about our approach or requirements, we welcome a discussion and encourage you to reach out.
PHSYICAL CONSIDERATIONS FOR THE ROLE
We welcome any requests for reasonable accommodations. The information below is meant to provide a general overview of physical considerations, and if you believe you may need an accommodation, please provide more information in your application comments, or contact BOA Human Resources.
The following considerations apply to this role:
☒ Regularly works in an office-based environment that is mostly comprised of sitting, and use of standard office equipment
Caring for each other and the community are part of our core values. We are dedicated to creating more access and opportunity within the outdoor and professional industries. We are proud to be an equal employment opportunity workplace that focuses on inclusion and creates employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. If you think you meet most of the qualifications listed for the role you are interested in, we actively encourage you to apply.
Location
Denver, CO
Job Function
Digital Marketing, Ecom, SEO/SEM, Social
Job Level
Staff Level or Junior Level
Application Deadline
No Deadline Provided
Circle City
Denver-Boulder Metro Area
Compensation & Benefits
Budgeted salary range: $75,000 - $83,000. We will determine salary based on skills and experience in relation to the function of the role, as well as equity to any other employees with similar experience in the same or similar role. This role is also eligible for a 10% annual bonus
How to Apply
Apply Now
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