Kindergarten friends turned entrepreneurs, founders Drew Harrington and Amanda Klane set out on a mission to create desserts that deliver on everyday indulgence with great taste, quality ingredients and superb nutritionals. Since hitting store shelves in 2011 as the first to market frozen Greek yogurt, Yasso quickly became one of the fastest-growing dessert brands in the world, disrupting the brand ranks of deeply entrenched competitors and attracting a loyal following of brand enthusiasts. Yasso has become the #5 novelty dessert brand, grown 40% in the latest year and reached $150M in retail sales. Yasso is also the #2 fastest growing across 149 broad snacking brands, proving its power in dayparts beyond dessert. Yasso currently offers 12 flavors of novelty stick bars, four flavors of dipped chocolate bars, three frozen Greek yogurt sandwiches and three flavors of bite-size Yasso Poppables, all of which can be found at grocery and club stores nationwide. Yasso is also an active, positive contributor to the community via its Game On! Foundation which inspires health and wellness for people of all ages. To find your local retailers and to learn more about Yasso, please visit www.yasso.com and follow @yasso

WHY WORK AT YASSO®:

Join an enthusiast and passionate team responsible for delivering joy and driving Yasso to become the #1 better-for-you frozen snacking brand. At Yasso, you’ll have the unique opportunity to make a driving impact within a small organization and deliver on large-scale marketing campaigns. We work hard, but don’t take ourselves too seriously. C’mon, we’re in the dessert biz! Apply now, we’re excited to meet you.

JOB DESCRIPTION:

Are you already creating your own content for TikTok? Are you among the first in your friend group to share trending videos? Immersed in pop culture with creative ideas you’re eager to move quickly on?  Do you follow and engage with influencer + creator content across your own channels? Then this Social Media internship may be perfect for you.

In this role you’ll take lead in content creation for the brand’s TikTok channel and work closely with the Integrated Marketing team to help guide strategy as trends emerge. You will also have the opportunity to assist with our robust Advocacy program, helping secure hundreds of micro-influencers to create content on behalf of the brand.

PRIMARY JOB RESPONSIBILITIES:

Essential responsibilities for this position include but are not limited to:

• Lead content creation and editing for TikTok
• Ability to take initiative and willingness be one of the several faces of Yasso’s TikTok platform
• Procure props as needed for content production + work with other team members to appear in content as required
• Engage with trending topics and discussions on TikTok
• Contribute to social media calendar creation and sharing/scheduling content
• Lead weekly conversations to brainstorm new ideas on TikTok and discuss content performance
• Contribute to monthly dashboards, recapping performance and reporting on competitor channels
• Assist with Advocacy program execution, helping onboard new partners and monitoring content
• Research and monitor industry and competitor news and trends, flagging relevant opportunities for the brand
• Assist with organic Micro-Campaign execution, contributing to brainstorms and content production
• Perform cross-departmental tasks as needed

JOB REQUIREMENTS:

• Proficient in TikTok with strong filming and editing skills
• Current student pursuing a degree in Marketing, Management, Communications or related field
• Ability to work 15-20 hours a week. Remote work is available for this position while we are still a virtual team, however ultimately, need intern in office when office re-opens.
• Intern needs flexibility and availability to go film in the Boulder office – adhering to all COVID precautions – to capture content for social channels. Computer and necessary equipment will be provided
• Strong written and verbal communication skills – both internal and consumer facing – with ability channel brand voice and exude appropriate humor and wit
• Great attention to detail and strong organizational skills
• Ability to drive strategy on TikTok with deep understanding of platform tactics
• Ability and willingness to learn and take direction from the Marketing team and departments that collaborate on any given project. Willingness to listen to feedback and use it to improve
• Positive attitude and ability to work both collaboratively and independently
• Ability to multi-task, prioritize and adhere to timelines and deadlines in a fast-paced environment
• Ability to see projects through from inception to production
• Determination to achieve, succeed and progress
• Proficiency in Canva, Photoshop, Trello, Sprout Social, Iconosquare, GRIN, Klaviyo, a plus