Wild Planet is a team of incredibly dedicated and passionate individuals who care deeply about making a positive difference in the world.  Our company was founded from a sense of reverence for the natural marine ecosystem and a belief that it is our responsibility to use it wisely and advocate for practices that sustain abundant, wild oceans for future generations. Wild Planet was officially born in 2004 when Bill Carvalho founded the company and it became the first large-scale sustainably focused seafood company in the US. 

The Brand Manager is responsible for supporting a high-performing marketing team in the development and flawless execution of engagement marketing efforts.  This person will report to the Marketing Director and will have line of sight into overarching marketing strategies in addition to being responsible for leading key initiatives essential to delivering against the brand’s annual marketing plan.

Key Responsibilities

• Be a Wild Planet brand guardian, partnering with e-Commerce, Sales, Creatives and others in the Marketing team to ensure representation of the brand & key messaging is consistent, engaging and on strategy.
• Steward the development and execution of the brand’s overarching social media strategy.
• Actively guide and review content development across social platforms; includes brand generated content as well as UGC and PGC.
• Manage the brand’s influencer platform; identify strategically aligned influencers, negotiate contracts, partner to ensure content is on brief and extendable across our ecosystem, monitor performance and optimize for continuous performance improvement and learning.
• Develop a plan and activate against it to extend brand awareness and engagement via partnerships with like-minded, values-oriented brands.
• Lead engagements with agencies, graphic designers, photographers and copywriters in the development of creative assets to support overarching communication campaigns.
• Lead trend and competitive analysis in order to advance the Marketing team’s thinking.
• Manage projects within budget and forecast spend for future periods.
• Support the Marketing team and the Wild Planet leadership team in projects as needed.

Essential Skills

• Excellent collaborator, communicator and influencer; able to manage wide-ranging projects across internal and external partners and across multiple disciplines
• Agile in a changing environment with the ability to anticipate future needs
• Successfully delivers results within agreed upon timelines
• Entrepreneurial mindset; looks for new and better ways to accomplish goals
• Able to translate consumer insights and business needs into effective creative direction that results in work that delivers on strategic objectives
• Innate curiosity around new technology and industry best practices; Able to apply the information to brand activity for consistent optimization and consumer relevancy
• Strong organizational skills and attention to detail
• Self-driven and motivated with ability to work independently in a fast-paced environment
• Solid communication skills, both written and verbal, with an ability to use both data and intuition to inform decisions
• Financial acuity
• Able to see the big picture
• High performer with a positive, ‘can do’ attitude
• Desire to accomplish great things while having some fun along the way!

Education And/or Experience

• 5 years’ experience in digital marketing, social media, influencer relations, and experience within the Natural Food space and/or purpose-driven CPG brands preferred
• BA/BS in Marketing or Business or related field – MBA preferred
• Experience developing customer-specific/shopper marketing communications and integrated programs
• Skilled at utilizing the full range of the Microsoft Office suite and influencer management platforms

Compensation & Benefits:

• Salary range ~$110k depending on experience
• Paid Time Off. In addition to PTO, Wild Planet offers paid holidays, 1 floating holiday per year and 2 community service days per year
• 100% 401K matching up to 8% of salary; immediate vesting
• Health, Vision, Dental and AD&D/Life Insurance with $900/per month company contribution toward healthcare coverage
• Fun, startup-like work environment where your work will definitely make an impact on both the business and the planet

 Wild Planet Foods does not discriminate on the basis of race, color, religion, creed, gender, gender expression, age, national origin, ancestry, disability, marital status, sexual orientation, or military status.

Please apply by sending cover letter and resume to [email protected].