American Outdoor Products

American Outdoor Products is an established food manufacturing company, located in beautiful Boulder, Colorado.

American Outdoor Products (AOP)is an established food manufacturing company, located in beautiful Boulder, Colorado. Comprised of iconic brands, including Backpacker’s Pantry and Astronaut Ice Cream, and rapidly emerging brands, Chef Soraya, and Colorado Spice. American Outdoor Products was founded in 1971, with the mission of producing memorable food responsibly made. We specialize in freeze dried, innovative foods using unique ingredients, which are distributed both nationally and internationally through natural products and outdoor retailer channels.

Summary:

This role lies at the intersection between how our brands show up in the world and how our consumers interact with our brands. You will manage our social feeds, content strategy/creative/ execution, develop and write strategic email and newsletter flows, and track audience behavior to continually optimize and remain fresh and relevant. We are seeking a creative, spirited, and inspired social and content lead who thinks wholistically, works strategically, and creates memorable work that works.

Key employee touchpoints:

Marketing, Sales, finance, and leadership.

The kind of things you’ll do:

• Advise on and develop strategy to ensure the right message is seen by the right person at the right time
• Write, develop, and execute various email workflows: welcome emails, win-back flows, new product campaigns, and original stories for blogs, newsletters, and our site
• Manage, grow, optimize, and populate our social feeds with strategic and creative posts that drive engagement and conversion
• Work with marketing team on DTC-related creative efforts
• Coordinate social and content launches and efforts with our public relations partner
• Work with marketing and finance to develop budgets for social and content needs
• Accurate and timely reports on audience behavior and engagement
• Continually and efficiently update leadership on progress, industry and category trends that impact our business, and ensure greater clairvoyance around performance and potential issues.
• Work with marketing to ensure all sales materials around our brand foundations are updated and current
• Work with photographers, filmmakers, and other creative partners to develop nothing short of the best content in the category
• Assist with event and tradeshow planning, scheduling, booth arrangement and set-up, staffing and sampling needs
• Ensure maximum brand visibility and marketability within accounts to ensure greater competitiveness
• Travel for events, content production, sales meetings, food demos, shop visits, and trade shows

You’d be a great fit if you:

• Fit our Core Values and can align with our Key Initiatives
• Have passion for the outdoors and will proudly support initiatives to help save the planet
• Build a true sales discipline with friendliness and professionalism that is proactive not reactive
• Have excellent organizational skills and time management
• Have a strong business acumen with attention to numbers and budget management
• Have strong communication skills via multiple mediums including in-person, phone, email, virtual meeting platforms, including written and verbal skills
• Can manage complexity and multiple priorities simultaneously
• Have a strong desire and motivation to role your sleeves up and dig in on projects and see through to completion
• Are proficient in Microsoft applications (Word, Excel, PowerPoint, Teams, etc.) and experience working with AOP’s existing inventory management software
• Are willing to travel for sales related functions

You Have At Least (Required Qualifications):

• Bachelor’s Degree in a Graphic Design, Marketing, Communications, or similar subject area.
• Are proficient in Microsoft applications (Word, Excel, PowerPoint, Teams, etc.), Adobe Creative Suite, Klayvio or similar email platforms, and Hootsuite or similar content management platforms.
• Three years of experience in managing and developing content for social media, email campaigns, blogs, and brand storytelling.
• The ability to provide examples of previous design/development work and social media community growth.

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No Deadline Provided

$50 to $75. Full benefits, bonus, 401k profit share and match