American Outdoor Products (AOP)is an established food manufacturing company, located in beautiful Boulder, Colorado. Comprised of iconic brands, including Backpacker’s Pantry and Astronaut Ice Cream, and rapidly emerging brands, Chef Soraya, and Colorado Spice. American Outdoor Products was founded in 1971, with the mission of producing memorable food responsibly made. We specialize in freeze dried, innovative foods using unique ingredients, which are distributed both nationally and internationally through natural products and outdoor retailer channels.

OVERVIEW

Graphic Design is a powerful voice for our brands and brings our strategy to the surface in imaginative and beautiful ways that cast a spell on our audiences and gets them to take action. The Graphic Design Lead will work with Email Marketing, Social Media, Sales, Product Development, Operations, and other marketing disciplines to produce and design brand guidelines and campaigns, websites, social content, product labels and nothing short of the best marketing materials in the category and industry. Everything a brand does, talks. We are looking for a big creative thinker who can elevate our design at every touchpoint and within every inch of our company.

This position is primarily responsible for driving and executing the strategic direction of the AOP community and marketing channels and outreach by growing, managing, and evaluating the platforms to reflect the brand’s vision.

RESPONSIBIITIES:

• Maintain the highest brand standards and works with Chief Marketing Officer to evolve brand guidelines
• Create, execute, maintain, and help to evolve design solutions based on brand guidelines
• Work with Community Manager to guide design of social media projects from concept to final product
• Recommend design projects for all brands based on industry trends, brand lifecycle and past success
• Design, develop and produce, with direction from Chief Marketing Officer and Leadership, both digital and print design assets including; logos, product packaging, labels, banners, websites, landing pages, social media content, banner ads, flyers, coupon cards, cards, in-store POP material, recruitment material and other marketing material
• Executes, with direction from Chief Marketing Officer, branding projects from concept to reality
• Updates and develops design ideas for new and existing packaging, including formatting per USDA and FDA regulations
• Production of print-ready files, including proofing and production art.
• Update, review, and suggest upgrades for internal and external company website design
• Attend proposal, outlining, and review meetings.
• Work with Community Manager to create social media content and copy creation for all brands
• Collaborates with all brands to incorporate social media into key company initiatives and events.
• Coordinates and facilitates design across all brands to support their social media objectives.
• Establishes consistency of design across multiple online venues that are relevant to AOP’s goals.
• Identify creative social media best practices on the design front to improve our customer and community engagement.
• Provide insight on industry best practices; seek innovative marketing approaches.
• Develop intellectual curiosity
• Other administrative duties as needed.

QUALIFICATIONS

• Bachelor's degree or related experience in graphic design.
• Strong understanding of the principles of design.
• Proficient in Adobe Creative Suite.
• Understand printing process
• Proficient in email marketing 
• Proficient in website content development 
• Familiar with growth accounting principles and how to read data and provide recommendations on business improvements
• Familiar with analytical and database tools

YOU’LL BE A GREAT FIT IF YOU

• Demonstrate a high level of integrity and honesty
• Have exceptional communication and interpersonal skills
• Strategic thinking with the ability to anticipate future needs
• Actively listen, constructively participate, and elevate others within a team environment
• Are passionate about the outdoors and have strong opinions about current design trends
• Are a conceptual thinker with the ability to get great thinking on paper and have the skills to bring them to life and make them real in collaboration with other teams