WE ARE THE O.G. OF ORGANIC SNACKS.
Made In Nature started as one small pear farm near Mt. Hood, Oregon in 1989 and has grown into the #1 organic dried fruit brand in the U.S. As one of the first organic snack brands on the block, we’ve spent three decades hacking the outdated industry rules to inspire snackers with what nature can really do.
WE GO WHEREVER THE FLAVOR GROWS. If the best mangos flourish in the tropics, we’ll be on the next plane. If the best pumpkin seeds grow a mile away, we’ll probably just bike. We responsibly source all of our ingredients from dedicated organic farms in the U.S., Canada, Turkey, Sri Lanka, Peru, China, Tunisia, Philippines, Tibet, Mexico and Costa Rica.WE ARE THE NATURE MOTHERLODE.
Our 50+ varieties of organic Supersnacks serve up the total package in every...package. You get legit flavor, natural nutrition, clean energy and snacking excitement. We simultaneously respect your hunger and protect the planet because this is our playground, and without it, we’d be nowhere. Any of us. We’d be floating in space somewhere, and there’s nothing to eat up there.Position Summary
The Brand Director will lead brand strategy, guide new product development, develop awareness and trial of products, and support the e-commerce and Sales teams. This role requires the ability to work both strategically and tactically. The ideal candidate will have an entrepreneurial spirit, be collaborative and have a drive for action and results.
Job Responsibilities
- Lead brand strategy/positioning
- Identify new product opportunities for the brand, build the business case and scope them via a project brief
- Project manage new product projects through a stage gate process with a cross-functional team
- Determine new product gross margins by partnering with cross-functional experts to calculate GM%
- Develop marketing plans and budgets
- Create and execute marketing programs – with agency partners as appropriate
- Support Sales team’s needs (e.g. selling stories, images, retailer programs, trade shows, etc.)
- Partner with e-commerce team to drive online sales of the brand
Skills & Experience
- A Bachelor’s Degree in a related field – MBA preferred
- Six to ten years of food and/or beverage CPG marketing experience – natural/organic a plus
- Proven project management skills
- The ability to work cross-functionally with strong communication skills
- Knowledgeable about the new product development process from concept to market launch
- Extremely agile and can thrive in an ever-changing, fast-moving environment
- Organized and results driven
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