A Luke's Circle "Colorado Company to Circle" (2017): 1st Place Winner: The Most Exciting Company in Colorado

Our mission is conservation through exploration: protecting our planet by inspiring travelers, supporting local communities and boldly influencing the entire travel industry.

Our Boulder County, Colorado, home office staff are passionate about nature and wildlife and believe in our mission to benefit the world through conservation travel. They are equally dedicated to providing outstanding experiences for our guests.

Nat Hab is a growing company that welcomes applicants from diverse backgrounds. We seek to maintain a welcoming, inclusive and high-performing culture in our office and in the field.

Our culture is built around our Core Ideologies, which are not empty ideas we write down and forget—we adhere to them faithfully, and they drive our decision-making every day:

• Continually improve as a company and as individuals
• A remarkable guest experience will be the driving force in every aspect of our business
• Consistently raise the bar on conservation
• Appreciate your colleagues and treat them with respect
• Autonomy, individual and team initiative shall be our modus operandi
• Have fun, take your work very seriously and yourself not too seriously

JOB SUMMARY
A member of the Marketing Department, the Social Media Manager is responsible for strategically creating compelling social media content to inspire Nat Hab’s target audiences, enhance engagement, and increase followers across multiple channels. This position will manage social media performance reporting and analyses, online community interactions, paid post amplification, and visual assets.

ESSENTIAL DUTIES
To perform this job successfully, the applicant must be able to perform the following duties well. Additional duties may be added or assigned at any time.

Social Media Content Creation, Distribution & Strategy

• Create compelling social media content using photos, videos, graphics, user-generated content, guide and staff submissions, blog posts and more.
• Optimize all content for peak performance by crafting different versions tailored for various channels, devices (especially mobile) and formats like newsfeeds, stories, reels, shorts, live videos, and groups.
• Build and maintain editorial calendars to guide the planning and daily distribution of captivating content on Facebook, Instagram and YouTube to increase audience engagement and follower/subscriber numbers.
• Collaborate with the Marketing Department to generate new ideas for social media content based on trip booking seasons, priority destinations, company and travel industry announcements, current events and conservation news, traveler stories, naturalist guides’ field experiences, and synchronizing with Nat Hab’s other integrated marketing initiatives (blog posts, emails, mailers, videos, website, etc.).
• Research and evaluate new social media channels and evolving delivery formats on an ongoing basis.

Performance Reporting & Analysis

• Use Facebook, Instagram and YouTube Analytics to consistently assess post- and campaign-level performance to identify opportunities for improvement.
• Produce regular reports summarizing key performance indicators and share actionable recommendations with Marketing colleagues to guide continuous optimization of social media strategies and tactics.

Community Management

• Regularly monitor and moderate all user-generated messages, comments, hashtags and tags.
• Selectively participate in conversations to add value for users and enhance brand recognition and credibility.
• Identify and encourage brand advocates to cultivate community, foster dialogue and promote positivity.

Paid Post Amplification

• Utilize Ads Manager to expand the reach of and engagement with select posts on Facebook and Instagram.
• Coordinate with the Content Team, Director of Marketing Production, and contract advertising partner to identify optimal target audiences for paid posts, analyze results, and provide tactical recommendations to constantly increase the effectiveness of this paid advertising spend.

Visual Media Asset Management & Curation

• Oversee Nat Hab’s growing media library by continually organizing visual media assets, including ongoing inventory maintenance, tagging and archiving of photos, graphics, videos, B-roll, and metadata.
• Communicate with travelers, staff and Nat Hab’s worldwide team of Expedition Leaders to facilitate the regular transfer of photos and videos from their field experiences to Nat Hab’s visual media library.
• Collaborate with the Photos Team and Video Team to identify and implement enhancements to Nat Hab’s visual media asset management systems.

GENERAL QUALIFICATIONS

 Experience

• 3+ years’ professional experience creating consumer-facing content for various social media channels, including demonstrated expertise with developing and executing social media strategies.
• 3+ years’ professional experience with social media reporting and analyses, including the analytical ability to assess key metrics, interpret insights and make recommendations to guide decision-making.
• Interest in curating and managing visual media assets, including organizing, indexing, tagging, and archiving a catalog of photos, videos, graphics and/or B-roll.
• Proven familiarity with online customer service and nurturing digital communities on behalf of a brand.
• Demonstrated understanding of Ads Manager to create, organize and publish Facebook and Instagram ads.
• Proficiency using mobile editing apps to produce and enhance videos and photos for social media viewing.
• A bachelor’s degree in marketing, communications, advertising, journalism, English, media studies, public relations, business or a related field is preferred but not required.

Additional Skills & Abilities

• Competency using graphic design software (such as Canva) and other creative design tools (like Adobe Photoshop, Illustrator, Lightroom and/or Premiere) is strongly preferred.
• Excellent written communication skills, self-editing abilities and creative writing talents.
• Outstanding attention to detail and commitment to consistency, workflow efficiency and quality-control.
• Ability to work independently and collaboratively with high levels of integrity, maturity and enthusiasm.
• Exceptional organizational skills to effectively balance competing priorities to meet key goals and deadlines.
• Passion for self-education, problem solving, and quickly learning new software and other skills on the job.
• Dedication to adapting content strategies and tactics to leverage the latest social media and visual tools.
• Possess a demonstrated passion for travel/tourism, nature/wildlife or related fields. International travel experience is preferred but not required.

PHYSICAL DEMANDS 
While performing the duties of this job, the employee is frequently required to sit, talk and hear. The employee will also be required to type, move a computer cursor and write. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 40 pounds.

COMPENSATION AND BENEFITS
Compensation commensurate with experience: Base salary range of $55,000-$65,000 USD, plus annual bonus.

This position comes with generous Paid Time Off and paid holidays. Benefits include site inspection on Natural Habitat Adventures trips and discounts on outdoor gear and clothing. Eligibility for medical insurance, participation in 401(k) with company match and parental leave after a predetermined period of time.

LOCATION
Nat Hab currently has a hybrid work model, with some days working in-person at the office (optional) and some days working from home for those employees who live near the Nat Hab headquarters in Boulder County, Colorado. This is subject to change as the COVID-19 situation evolves. Residing in the Denver Metro Area is preferred but not required.

DIVERSITY AND INCLUSION STATEMENT
Natural Habitat Adventures is a growing company that welcomes applicants from diverse backgrounds. We seek to maintain a welcoming, inclusive and high-performing culture in our office and in the field. Even if you don’t have experience in the travel sector, we invite you to show us how you can help Nat Hab become an even stronger company.

DISCLAIMER STATEMENT
This job description is intended only to describe the general nature and level of work being performed by an incumbent in this position.  It is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills or abilities required of persons so classified or assigned.