You can do so much better than coffee, and we plan to change the world with this insight. Backed by science and developed by a clinical herbalist, our coffee alternatives energize and nourish you with an emerging class of herbs called adaptogens—blended into a robust, roasty alternative to coffee. Instead of the cortisol spike, jitters, crash, and eventual depletion caused by coffee consumption, our blends provide nourishing energy that helps balance your stress response.
Sourced with obsessive sustainability that takes us as close to the source as we can get, we pack multiples more adaptogens into our product per dollar and per serving than any adaptogen product out there. We've earned tremendous customer love and loyalty, and they often call our product "life changing," which is why we do this.
About us: We're a rapidly growing primarily-DTC wellness and natural foods brand & a young & ambitious startup—über-mission-driven yet with strong economics. Our product is category-creating, and we get incredible brand love.
We are funny and fun—if you can’t laugh at yourself, you won’t love it here. We have so much fun doing something world-changing together. We operate best on open and transparent communication and relate to work as a place to not only develop professionally but also personally.
We’ve bootstrapped to a $5M run-rate and are shortly launching a $5M crowdfunding round to turn our 125k+ customers into investors, brand advocates, and co-builders of our company.
Having bootstrapped from $50k to $500k to $5M, we seek a Performance Marketing Manager to help us grow our next 10x (and beyond). If you want to leave your mark in the world, you're looking in the right place.
✨ Our Core Values
These make us tick, and we can go on and on about what they mean and how they show up in our business. They're not just corporate BS to us! We dare you to ask us about them. 😉
Do the Thing • Emotional Intelligence • Work is Love Made Visible • Push the Envelope • Ownership
✨ Other Driving Forces
These are underlying fuel, infrastructure, culture-inspiration, and practical realities in our day-to-day operations:
EOS • Organic • Woman-owned • Conscious Leadership • Brené Brown's Dare to Lead work • Anti-Racism
We are also a Public Benefit Corporation.
✨ The Mission of This Role
The mission of the Performance Marketing Manager is to create and implement integrated marketing campaigns, with a focus on paid channels. This role will cover strategy and concept, through production, implementation, delivery, and reporting.
You will commonly find yourself working closely with our in-house creative team, tweaking and optimizing acquisition funnels including landing pages, product pages and paid advertising.
This is a new role, and you will be reporting to the VP, Head of Marketing. Your goals will revolve around programs that acquire customers and sustainably grow Rasa’s business.
✨ Accountabilities
You will be accountable for the following areas of the business:
- Growing our customer base by improving business, advertising, and eCommerce KPIs
- Executing, trafficking, optimizing, reporting of paid media advertising
- Ideating and optimizing the customer acquisition funnel
- Quantitative analysis and strategy around performance marketing channels
✨ Outcomes
How will we know, with measurable clarity, whether you are doing an A-level job? What will the results be, what will we have achieved? What will it feel like?
- Increased ROIC by 15% by lowering CPA (aka CAC) by $XX to be realized through more spending power and new growth channel opportunities
- Grow new subscribers count by 2,000 this quarter
- Increased nth order retention for both subscribers and one-time purchasers by 2% to be realized through a X% LTV increase and higher customer satisfaction
- Increased click-through rate to 2.5% by ideating with the creative team on brand-aligned ads to be realized through decreases in CPA
- You will be viewed as a company expert and people across the organization will come to you for guidance around to what degree it makes sense to activate on an execution
✨ Competencies
What specific things do you need to be good at to do this job well?
- 2-4+ years of performance marketing experience in a fast-paced, high-growth environment working in performance channels (e.g. biddable media platforms) including, but not limited to, Paid Search, Paid Social, and/or Programmatic Display/Video
- A bachelor’s degree in a related field
- An understanding of media buying, tracking, and attribution
- Familiarity with CPA, CPC, CPM, and LTV
- Thorough familiarity and passion for data-driven lifecycle marketing, customer marketing and retention, and testing frameworks at scale
- Data-focused with proficiency in Excel and data visualization
Preferred Qualifications
- Technical understanding of marketing and analytics technologies associated with the role
- Ability to use data to understand and improve business results; using one’s understanding of major business functions, trends, and own organization’s position to contribute to effective business strategies
- You have experience working with a DTC eCommerce and subscription business
- Shopify experience is a plus
You'll also need to be competent in our values! In this role, Rasa's values embodied look like…
Who You Are
- You have excellent organizational skills to juggle many tasks without losing sight of the highest priority items and a desire to create and build new processes to enable organizational efficiencies
- You have excellent written and verbal communication and presentation skills
- You have self-motivation and drive; ability to work well independently and within a group setting to push projects to completion
- You are an operator
- You may have worked at an agency in the past, and became frustrated with not seeing the full circle and impacts of your work, and want to go client-side 🙂
- You may have had roles named: Biddable Media, Paid Social/Search, Growth Marketing, Acquisition, Performance Marketing
Who You Are Not
- We are not looking for someone whose experience has been managing agencies. While we do work with agencies, we prefer to in-house capabilities, and you can expect to be hands-on in acquisition channel reporting, testing, and optimization.
✨Our Values
- Do the Thing - You can be both a thought leader and individual contributor who will get your hands dirty to create deliverables, such as creating and launching ads.
- Emotional Intelligence - You’ll be working closely with creative teams, owned/earned channel peers, and can build trusted relationships with these teammates.
- Work is Love made Visible - Your attention to detail and hands-on execution will be the first thing a potential Rasa fan will see
- Push the envelope - You’ll push the envelope on developing new acquisition channels and optimizing our funnel through A/B testing
- Ownership - You’ll own the responsibility of determining (with data) if we should pay for an activation or not
✨Our Culture
It's a vibe, you know? Our team of ~20 came up with the following words to describe our culture. If these don't make you excited, then we're probably a little too oil-and-water for this to work out.
- Irreverent
- Real
- Deep
- Thoughtful
- Connected
- Fast-paced
- People-first
- Progressive
✨ Reporting
This role reports to: VP Head of Marketing
✨ What You’ll Get Out Of It
Real-world start-up experience with a company that’s incredibly high-integrity, and a culture that is pushing the envelope of business in terms of its empathy, care, and humanness. You'll be getting in on the ground floor of a fast-growing company, and you'll get to be part of the management team and provide insight and value. You also get an unlimited supply of our delicious adaptogenic brews—we find this keeps the office vibes positive, balanced, and vibrant!
Job-Type: Full-time
Location: Boulder, CO - we are currently partially in-office, partially remote
Hours: 40+ hours a week. The right fit for this position will be flexible in a start-up environment.
Benefits: Unlimited vacation, 6 weeks paid parental leave, 100% covered medical, dental and vision for full time employees, contribution to HSA, 4 weeks of workcation (yeah, that is a thing at Rasa), tuition assistance, weekly lunches, and "downshift on your period" days for menstruating folx (+ free Chica Chocolate, which helps make periods suck less).
🙌🏽 Equal Opportunity, Obvs: Your gender, your gods, the color of your skin, who you love or have sex with, who you know (yep, even if you’re friends with someone here)...none of that matters. Rasa is a meritocracy: if you’re smart, good at your job, and sincerely want to make the world a better place with accessible plant medicine, hard work, and a whole lotta love...we want to hear from you.
And to be explicit: we wholeheartedly welcome trans people. We see you and we love you.
Please let them know you heard about it from Venture Connect