Do Good Foods is creating a more sustainable food system at scale that combats climate change with urgency and action. Founded by the Kamine Family, Do Good Foods uses technologically advanced infrastructure to reduce food waste by collecting grocery surplus that would otherwise go to landfills (after human donations occur), converts it to animal feed, and uses it to create carbon-reduced, delicious food that consumers can purchase at their local supermarket. This closed-loop system delivers an economic and environmental impact that is scaling nationwide.  This new way of upcycling surplus grocery food empowers consumers to be a part of the solution to fight food waste and combat climate change with their everyday purchases. Do Good Foods, Good for Plate & Planet™.

We are looking for an ambitious marketing specialist to contribute, monitor and coordinate all aspects of our marketing strategy. The role is very “hands-on” marketing execution, where you will coordinate and schedule tasks between our marketing, development, and design partners.  You also will focus on creating, implementing, tracking, and optimizing our digital and traditional marketing campaigns across various marketing channels while ensuring that all consumers have an amazing experience with Do Good Foods.

To be successful as a marketing specialist, you must be highly self-motivated, proactive, and have a working knowledge of current marketing tools and strategies to execute successful marketing campaigns. This position is ideal for someone who wants a long-term career in marketing and is willing to invest time into learning systems and collaborating with other functions.  You will use both analytical and relationship skills.

Marketing Specialist Responsibilities:

• Assist the Marketing Team with the implementation and development of all aspects of the marketing plans including but not limited to Consumer Experience, Advertising, PR, and Experiential.
• Be the lead for consumer experience as the “face of the brand” to make sure that all social media and consumers experiences drive the “Do Good” effect.
• Work with Shopper marketing to ensure that Do Good executes flawlessly in-store and online.
• Act as Project Manager for brand/line extensions working collaboratively with cross-functional teams to ensure best in class execution.
• Become an expert on our target consumers and their buying habits to author effective content for sales enablement, including collateral, presentations, and product videos
• Engage with the Sales Team to provide thought leadership for customers and drive omni-channel strategies with a focus on delivering brand growth.
• Assist with marketing research to uncover consumer trends, habits, and insights. Interpret data and make recommendations to capitalize on opportunities, mitigate risk or suggest improvements.
• Establish brand marketing goals and objectives to reach customers through appropriate marketing channels (digital and traditional).
• Build and maintain relationships with new and existing customers through prospecting and networking.
• Promote brand awareness through marketing efforts.
• Create marketing materials for our website and other marketing platforms.
• Support the marketing team with marketing activities by demonstrating expertise in various areas, including optimization, advertising, social media, direct marketing, and event planning.
• Assist with the analyses of marketing data, including campaign results, conversion rates, and online traffic to improve future marketing strategies and campaigns.
• Own the annual Marketing and Sales budget, responsible for PO management process.
• Partner with key agencies in developing high impact, integrated marketing campaigns.
• Support agency and consultant relationships with excellence in a collaborative and inspiring way.
• Perform other duties when needed.

Marketing Specialist Requirements:

• Bachelor’s degree in marketing, communications, journalism, or a related field.
• Minimum 1-3 years of marketing experience at a Consumer Packaged Goods company
• Proficient in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint and Access) is preferred
• Experience using community management software like Sprout Social, Zendesk or others is preferred but not required.
• Excellent communication skills including written, verbal and presentation.
• Effective multitasker with ability to work in a fast-paced, high-pressure environment.
• Strong problem-solving and time-management skills, with the ability to prioritize tasks.
• Highly organized and detail oriented. Must be able to maintain confidentiality regarding proprietary information and materials
• Self-starter with ability to work independently and lead cross-functional teams – high sense of urgency and entrepreneurial spirit
• Strong project management skills and ability to manage multiple projects at various stages of development
• Budget management skills
• Digital media experience preferred
• Passion for fighting food waste and combatting climate change