Nextfoods, Inc.

At NextFoods, our passion is to blend science and food to create highly efficacious, delicious products that provide noticeable benefits to those who consume them.

At NextFoods, our passion is to blend science and food to create highly efficacious, delicious products that provide noticeable benefits to those who consume them. We focus on providing organic, dairy-free products, for health and wellness seekers, in order to promote healthy digestion and a better quality of life. At our core we are an authentic, fun-loving, environmentally and socially responsible company.

General Summary

The Associate Brand Manager or Brand Manager (ABM/BM), dependent on experience, is responsible for building the GoodBelly brand and supporting the business to achieve our sales objectives. Working alongside the Director of Marketing, the ABM/BM will drive the annual planning and execution of major brand-building activities, including brand strategy, innovation, renovation, and communication efforts. This role will be a critical member of the NextFoods cross functional team to deliver growth and nurture and grow GoodBelly’s passionate group of consumers. Our ideal candidate is collaborative, equal parts creative and analytical, flexible, has superior project management skills, and is excited about being a critical component of a dynamic team.

Primary Duties and Responsibilities:  

Brand Strategy and Stewardship

• Lead and support elements of brand strategy and growth initiatives to drive brand penetration, awareness and trial.
• Ensure brand standards have consistency and provide brand review for all marketing content and ensure it is in line with overall brand positioning and voice.
• Maintain clear product management strategy, including portfolio optimization and innovation opportunities.
• Collaborate with the Sales Team on measurable shopper initiatives, insights, and category trends to expand brand visibility.

Business Management

• Strategically manage the P&L for the GoodBelly portfolio to maximize sales and share.
• Analyze market category, competitor and brand insights, proactively gather external health & wellness/ food & beverage trends and translate into meaningful strategies and actions to grow the brand.
• Create and maintain regular cadence of brand performance metrics.
• Manage marketing budget.

Innovation

• Serve as primary project leader and driver for new product and brand renovation pipeline activities, including setting project strategies and scope, creating the product brief, leading consumer learning plans, partnering with operations and R&D to create executional timelines, and coordinating across functions to ensure flawless execution.
• Monitor market, consumer and competitive insights and translate into compelling innovation strategies for the brand.
• Collaborate closely with Sales Team to develop materials supporting sell-in of new items.

Marketing Activation

• Oversee annual marketing planning, including digital activation, advertising, shopper marketing, and PR/Influencer including:
  • Lead internal and external partners to ensure adherence to plan, quality standards, deliverables and budget
  • Perform ROI analysis on campaigns. Continuously review ROI and adapt activation efforts to provide for the most effective use of resources
  • Lead, manage and develop E-commerce channels including long term growth plans and day to day operations/optimization.

Marketing Communications

• Lead the creative production and media execution process adhering to brand standards, including:
  • Briefing creative and agency partners on key objectives, consumer target, and executional mandatories
  • Lead agencies to deadlines, quality standards, and budget parameters

Other

• As a member of the NextFoods team, foster a mature, respectful, collaborative team environment across not only the Marketing department but also the entire Organization.
• Support the Vision, Mission and Values of the Organization
• Maintain effective internal communications to ensure all functions are kept informed of marketing objectives
• Other duties, as assigned

Knowledge, Skills and Abilities:

• 2-4+ years brand management experience, preferably with consumer-packaged goods
• Bachelor’s Degree, an MBA or equivalent master’s degree, and/or classically-trained CPG marketing experience is strongly preferred
• Excellent understanding of brand marketing supported by analytics with the ability to thrive in an entrepreneurial atmosphere and be a strong self-starter
• Ability to interpret and synthesize market information via scan data and consumer insights into actionable strategies
• Experience managing multiple projects with flawless execution
• Self-motivated, innovative, collaborative, multi-tasker, pro-active, and creative
• Excellent oral and written communication skills
• Strong team player with a positive attitude that can excel in a fast-paced environment
• Strong interpersonal and relationship building skills plus experience in dealing with multiple and diverse stakeholders and business partners
• Proficiency in Microsoft Office software, Gmail and Google docs
• Capable of having FUN!

Boulder

No Deadline Provided

Compensation $80k-$110k annually depending on experience. Benefits include medical and dental insurance, 401k with up to 4% match, paid vacation, holiday, and sick time, stock options and more