Sovos Brands is a food company with a mission to acquire and build one-of-a-kind brands. We’re dedicated to bringing today's consumers delicious food for joyful living. We invest in brands that have exciting growth potential, combining industry expertise with fresh thinking to bring our products into more homes across America.
The brands in our portfolio include Rao's Homemade, a producer of premium pasta sauces, soups, frozen entrées and pasta; noosa, a producer of premium yoghurt made with whole milk and wildflower North American honey; Birch Benders, a fast-growing producer of delicious, better-for-you pancake and waffle mixes, toaster waffles, and pancake and baking cups; and Michael Angelo's, a leading producer of authentic frozen Italian entrées.
Sovos has the experience of an industry leader, and the financial backing of Advent International, one of the world's largest private equity firms.Â
Find out more about Sovos Brands at www.sovosbrands.com, Rao's Homemade at www.raos.com, noosa at www.noosayoghurt.com, Birch Benders at www.birchbenders.com; and Michael Angelo's at www.michaelangelos.com.
The Associate Brand Manager will lead initiatives that drive growth and profitability working on our Breakfast and Snacking category on trial and awareness of the brand through marketing and innovation. They will serve as a brand champion and steward protecting and promoting the brands consumer value equation. Throughout the noosa and Birch Benders organization, the Associate Brand Manager will be a thought leader, cross-functional galvanizer, and business partner. They will help to drive the overall brand and business direction, while implementing key programs to generate top and bottom-line growth. The Associate Brand Manager will work seamlessly with cross-functional teams, partnering with Sales, R&D, Supply Chain and Operations, as well as collaborating with multiple agencies.
Job Responsibilities:
- Support marketing PR and digital efforts (inclusive of social media, e-commerce, SEO, website, and email marketing) through managing agency and internal teams to enhance consumer reach.
- Key point person for media agency and support daily management and upkeep of digital campaigns including but not limited to social advertising, ecommerce advertising, display advertising and audience building.
- Assist in developing strategy, generating business building ideas, designing, and executing annual marketing campaign and plans.
- Evaluate success of programs, assessing competition and trends, uncovering consumer insights, building winning consumer propositions across product, proposition, and price.
- Develop innovation pipeline and commercialize new products and cost-ovation.
- Manage Brand website and support omni-channel ecommerce. Own website, P&L, work closely with supply team to manage inventory and demand. Work with sales team to maintain ecommerce report card and work with agency partners and internal teams to optimize digital shelf.
- Build strategy in consumer journey with lead agency through our digital ecosystem and the communication/tone needed to drive broader trial and brand affinity.
- Collaborate with team to identify and deliver brand insight through regular and ad hoc business analytics. Report opportunities, issues, and solutions to Birch Benders and Sovos leadership teams.
- Support Breakfast & Snacking Marketing Leadership in critical base business and innovation projects, inclusive of project management, analytics, research, and cross functional engagement to achieve on-time results, driving success in the marketplace.
- Manage marketing budget and activation prioritization for the brand, inclusive of media planning, shopper marketing, advertising production, market research, new product design, and packaging design.
- Be a true business partner in representing the voice of the consumer within the company, across many functions and levels of the organization. As a member of the Sovos team, they will be required to not only deliver marketing and new product plans that grow sales but also have a broad understanding of all areas of the business and the levers required to manage the P&L and drive profitability.
- Play a key role in the Sovos Marketing function, and continually bring positive energy to the Sovos Marketing function and to the Breakfast & Snacking business.
Minimum Qualifications:
- BA/BS or equivalent college degree required.
- 2-3 years relevant CPG marketing or brand management experience
- Demonstrate proficiency with business analytic tools like: IRI, SPINS, Mintel, and social media/digital tools.
- Demonstrate proficiency with Microsoft Office programs like Excel, Word, PowerPoint.
Preferred Qualifications:
- Prior CPG and natural food industry experience.
- MBA
Required Skills and Abilities:
- Strong analytical skills, with a demonstrated ability to analyze situations while quickly developing options, outlining assumptions, trade-offs, and risks.
- Proven track record of delivering results, including innovative ideas, methods to drive winning marketplace, and financial outcomes.
- Ability to persuade, influence, and inspire through both verbal and written communication.
- Comfortable being direct while forging strong relationships that endure.
- Agile and adept, in working in a fast-paced changing environment, while managing multiple projects.
- Excellent project management skills and high attention to detail. This includes the ability to manage multiple tasks, deadlines, and prioritize against the most important business drivers.
- The ability to be a great collaborator and show strong interpersonal skills. Must be a solid team player, yet strong enough stand up for our consumers.
The targeted budget for this position is $K. This compensation budget range may be adjusted at any time at the discretion of the company.
About Us:
Sovos Brands is a food company with a mission to acquire and build one-of-a-kind brands. We’re dedicated to bringing today's consumers delicious food for joyful living. We invest in brands that have exciting growth potential, combining industry expertise with fresh thinking to bring our products into more homes across America.
The brands in our portfolio include Rao's Homemade, a producer of super premium pasta sauces and other Italian specialty foods; noosa yoghurt, a producer of premium yoghurt made with whole milk and wildflower North American honey; Michael Angelo's, a leading producer of premium, authentic frozen Italian entrées; and Birch Benders, one of the fastest growing producers of premium, restaurant quality pancake, waffle mix, and other breakfast foods.
Sovos has the experience of an industry leader, and the financial backing of Advent International, one of the world's largest private equity firms.
Find out more about Sovos Brands at www.sovosbrands.com, Rao's Homemade at www.raos.com, noosa at www.noosayoghurt.com, Michael Angelo's at www.michaelangelos.com, and Birch Benders at www.birchbenders.com.
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