About Us: Skratch Labs is an outdoor company on the cutting edge of athlete nutrition, founded by two pro cycling veterans who started mixing performance drinks in paint buckets at McGuckin Hardware over 10 years ago. Since then, we’ve built an amazing following of impassioned athletes in the US and Europe and we’re growing fast. We believe food and drink is just better when made from scratch and we also believe that no matter where we find ourselves in life, it’s never too late to start from scratch. We use our heads and our hearts in everything we do. Our goal is to help people be better. We work together, we are real, we perform, and we are empathetic. If you’re inspired by athletes and our story, and you think you’d thrive in an office full of dogs, bicycle posters, shenanigans, hard work, and the occasional lunchtime knock-out (basketball) game, this could be the place for you. Skratch Labs is proud to be named to Outside Magazine's list of the Best Place to Work for the past 2 years.

Role: Marketing Director

Employment Type: Exempt

Compensation: $97,000/year - $130,000/year  

Location: Boulder, CO 

Reports To: VP of Sales & Marketing

Company Requirements: Fully COVID-19 Vaccinated/ Boosted as defined by the CDC

About You: I am an experienced, consumer products marketer with a strong creative perspective and acumen. I am a strategic thinker with a passion for driving consumer demand in target audiences and the ability to manage and execute multiple new and ongoing initiatives. I understand the creative process, collaboratively participate in it, and oversee the results to ensure a consistent brand voice across all external marketing communications.  My strong interpersonal skills enable me to effectively lead, manage, and communicate across multiple teams. 

About Us: Voted one of Outside Magazine’s Best Places to Work in 2020 and 2021, Skratch Labs is an outdoor company on the cutting edge of athlete nutrition, founded by two pro cycling veterans who started mixing performance drink mixes with simple ingredients for the pros in hardware store buckets over 9 years ago. Since then, we’ve built an amazing following of impassioned athletes and we’re growing fast, but we always need help getting the word out! We believe food and drink are just better when made from scratch and we also believe that no matter where we find ourselves in life, it’s never too late to start from scratch. We use our heads and our hearts in everything we do. Our goal is to help athletes perform better. Our brand and our team stand for being real, being supportive, and being fun. If you’re inspired by athletes and our story, and you think you’d thrive in a start-up environment full of dogs, bicycle posters, shenanigans, hard work, and the occasional lunchtime knock-out (basketball) game, this could be the place for you.

Responsibilities:

• • Develop and drive execution of the annual marketing plan
  • Manage, track, adjust, and recommend the annual marketing budget
  • Develop and drive marketing initiatives that reach the target audience including email promotions, field marketing, advertising, social media, affiliate partnerships, and content marketing
  • Manage the marketing process for new products to ensure successful launch across all sales channels
  • Work collaboratively with the Creative Services team to provide input and approval on-brand assets and brand communications, including written and visual creative content
  • Conduct consumer insights workstreams and product research initiatives
  • Attend select Field Marketing events and/or Trade Shows with Skratch team for customer understanding and insights
  • Work collaboratively with strategic partners and vendors to reach advantageous agreements that help Skratch reach new targeted audiences
  • Identify inefficiencies, remove obstacles, and implement process improvements 
  • Execute & manage consumer public relations and media promotion of Skratch
  • Manage two direct reports: the Social Media / Loyalty Manager & Copywriter and Field Marketing Manager, including Weekly One-on-Ones, Quarterly Conversations, Annual Reviews, and Professional Development Plans. 

Qualifications:

• 5+ years’ experience in brand management or marketing management
• 3+ years’ experience in CPG marketing, preferably food and/or outdoors
• 2+ years’ experience managing direct reports
• Deep understanding of brand strategy, marketing tactics, and consumer insight
• Deep understanding of e-Commerce and traditional retail selling channels
• Deep understanding of Consumer Packaged Goods industry
• Strong brand and product messaging skills
• Strong managerial, coaching, and training skills
• Strong communication and interpersonal skills
• Familiarity with the creative process for graphic design, photography, videography, and copywriting
• Demonstrates the Skratch Labs core values: We Are Real, We Are Empathetic, We Perform, and We Do This Together

Position Definitions:

• Hybrid in office and remote work policy where Skratch Labs employees will be in person in the office two days each week to foster connection and collaboration but the remaining days, work location, and schedule are flexible.
• Benefits include a medical/dental/vision stipend, trust-based Unlimited time off, paid holidays, 401(K), employee profit sharing, monthly product stipend, a positive and inclusive work environment. 

Application Instructions: If this describes and inspires you, please complete a 10-minute survey and send your resume and a short description about why you’d be a great fit to [email protected]. Please put “Marketing Director” in the subject line.