About Room 214

We believe in having fun, staying curious, leading with humility and bringing value to our relationships through the pursuit of excellence. 

Room 214 is a growth studio that cares deeply about understanding customers and transforming brands. Our mantra is ‘creating value relationships’ - with each other, our clients and our clients’ customers. 

Room 214 has helped grow companies with insights, strategy and digital marketing for 18 years. We are a dedicated group of 20 pros and excited to add a Senior Market Research & Insights Analyst to the team.

Visit http://room214.com to discover more about our studio, team, values and clients.

We are interested in candidates with a strong background in research, analysis and insight development for strategic marketing initiatives. The Senior Market Research & Insights Analyst will learn, use and help evolve Room 214’s Coherence Method framework. 

We require our team members to possess:

• A natural sense of curiosity that keeps them asking questions
• Attention to detail and a drive towards excellence
• Organizational and problem-solving skills
• A commitment to delivering value to our clients
• The ability to work collaboratively and independently 
• An awareness of acting out of love and not fear when things get hectic
• Confidence in delivering recommendations and strategy about our work, the industry and our client’s results

Key Responsibilities

• Oversee the research and customer interview process, ensuring client output is grounded in meaningful insights about the customer, brand, and market
• Identify and define the objective of an assigned research project; determine the best methods to use to meet those objectives
• Interview stakeholders, subject matter experts and customers using the Jobs to be Done framework 
• Draft questionnaires, polls, surveys, and other data collection resources
• Research, analyze and compile data - making recommendations and forecasting trends related to research findings
• Collaborate on marketing strategy, content strategy, branding and messaging 
• Build alignment with the client team by asking probing questions, proposing rational decisions, and building empathy for customers.
• Collaborate with other team leaders on evolving and innovating our processes for continually delivering better work
• Ensure studio understands how insights work and how they are used in the strategy process
• Support sales efforts with background research 

Required Skill Set 

(Please know that you should still apply even if you do not have 100% of the skills listed)

• Understand what good insights are, how to uncover them, and how to create alignment around them between the client and studio teams
• Parse quantitative and qualitative data
• Present research outcomes
• Interview customers and client teams with empathy, and go off-script to get at the most meaningful ideas
• Apply a broad knowledge of industries, generations, cultures, and trends in novel ways
• Be curious about human behavior
• Guide the team to develop strategies, tactics, and campaigns grounded in insights
• Write well
• A consistent, conscientious communicator 
• Is focused; can turn off distractions and socializing, but still likes to have fun
• Is comfortable working on their own

Required Experience

• Bachelors degree in Marketing Research, Statistics, Math, or related field required; MBA preferred
• 3-5 years of related experience