Hoplark

Hoplark is now Colorado's 5th largest brewery but we don't make craft beer; we brew sparkling tea and water like craft beer.

It all started over a beer, or lack thereof.  Friends Dean Eberhardt and Andrew Markley were at a craft brewery while Dean was nearly finishing up a month off of drinking, in an effort to kickstart some healthier habits. But it wasn’t the buzz Dean realized he missed — it was the ritual the familiarity, the camaraderie. The smell and taste of that hoppy, bubbly cold ale his buddy was enjoying. The craft beer experience. And that’s when it hit them. To brew tea like beer, with the hops, but without sugars, additives or any fermentation.

Launched in 2018 via summer of farmers’ markets, Hoplark quickly advanced to the grand prize at the 2018 BevNet New Beverage Showdown, a 2019 Best New Beverage Award from the Natural Foods Expo West, and a Boulder, Colorado taproom and brewery. Hoplark has grown to 65 employees, and is currently expanding their brewery operations to meet their high demand.

We are Hoplark. We are obsessed with delivering amazing flavor experiences using unique and simple ingredients for hop lovers and beyond. Our customers are passionate, loyal, and really, really awesome. This makes innovation and experience at the core of our mission. We are seeking forward-thinking individuals who are excited about Hoplark and growing with a rapidly expanding company in the natural food and beverage industry. Our product is unique, unexpected and BOLD - just like the people we hope feel inspired to join our flock.

AT HOPLARK, WE SEEK CULTURE ADD, NOT CULTURE FIT. WE ARE EXCITED FOR NEW BIRDS TO JOIN OUR FLOCK THAT FEEL ALIGNMENT WITH OUR CULTURAL ATTRIBUTES.

• Humility: We are an inclusive and collaborative team.
• Respect & Kindness; We have a lot going on, but we are in this together, for the long run.
• Adaptability: Business at Hoplark is fast paced, intense, and ever changing. Being able to quickly adapt and take on challenges head-on as a self starter is a key attribute for personal growth within and for the company.
• Ownership: Everyone matters. Your contributions, expertise, and impact are valued.
• Passion for Our Product: Go try us out! We are online and available across the country. Tell us what you think, we’d love to hear about your favorite flavor!
• Curiosity: You bring ideas to the table above and beyond your daily job.
• Growth-Oriented Mindset: Always moving toward your and our possibilities. We want you to innovate and grow in responsibility as you grow with the company!
• Optimism: We shoot for some lofty goals and have fun doing it.
• Willingness To Be Unconventional: We have a flock of very experienced professionals but we like to approach typical old challenges with fresh solutions.

Hoplark is seeking a Digital Marketing Manager to join our Digital Marketing Team. This key role will oversee the strategy, development and operation of our digital marketing practice, including owning the refresh of our online subscription program. You have a deep understanding of the full customer lifecycle, and how Hoplark can inspire superfan-dom across the various stages. Through smart testing, analyzing, and optimization, you will be responsible for growing our DTC business, re-imagining our loyalty and subscription program, increasing repurchase rates and AOV, reducing churn, and maximizing the lifetime value (LTV) of our customers.

The Digital Marketing Manager will report to the Marketing Director. This role is based in the Denver/Boulder, CO area with a hybrid office approach.

ROLE DESCRIPTION

Initial Priorities

• Own and lead our company’s retention and loyalty strategy across channels, to grow subscription, nurture customers, drive engagement, increase LTV, and ultimately inspire superfan-dom
• Lead the refresh of our online subscription program – a key initiative to help us achieve our ambitious company-wide growth goals. Be accountable to online subscription revenue growth, through retention and LTV improvement.
• Lead all CRM retention marketing efforts – driving loyalty, LTV, and reducing customer churn
• Own, lead, and expand all Hoplark email and SMS programs, including new product launches, limited releases and more. Maintain and build our lists, while keeping up with regulations and best practices. Partner in between marketing and sales team to help build a retail relationship platform.
• P&L responsibilities

Core Responsibilities

• Oversee reporting to help build an integrated view of our retention, winback, and loyalty performance. Communicate key learnings outward, across departments.
• Obsess over analytics and optimize performance on a daily, weekly and monthly basis; Build and maintain a detailed A/B testing roadmap.
• Be a key voice in growth leadership sessions, to help identify long-term revenue growth opportunities and strategy.
• Deeply understand our customers, and identify opportunities for growth and optimization at every stage of their lifecycle. Map out user journeys, and define key user segments and personas.

Future Priorities

• Define our strategy to inspire advocacy, including owning the execution and optimization of referral and loyalty programs. 
• Collaborate cross-functionally, including working with the operations team to improve unboxing experience for loyal customers. 
• Manage our team of developers and lead the refresh of Hoplark.com
• Own our conversion rate optimization (CRO) roadmap 
• Own our digital tech stack; consistently monitor the martech landscape and implement best practices and new tools to improve processes and performance.

 QUALIFICATIONS + ATTRIBUTES

• Experience in a Digital Marketing, Retention Marketing, or Lifecycle Marketing Management role, with a detailed understanding of CRM strategies, tactics, and tools.
• Email marketing experience, preferably in Klaviyo
• Experience with SMS marketing
• Experience owning the loyalty and subscription programs for a DTC company
• Experience with email flows, personalized emails, A/B testing and frequent product launch focused campaigns
• Demonstrated experience with analytics and insights
• Excellent project management skills, including meeting tight deadlines, and managing regular curveballs
• Understanding of fast-moving, fast-growth marketing departments, including the ability to adapt to an ever-changing environment
• Consumer product eCommerce experience required
• CAN-SPAM and email best practice experience required
• Google Analytics experience required 
• You are a proactive self-starter, who is dedicated to their craft and committed to continued learning in this ever-evolving field
• You have confidence in analyzing and acting on data, and communicating insights outward.
• You are a collaborator; You have strong communication and relationship-building skills.
• You’re an incredible peer leader; You can inspire and lead a group, and you have experience running point on complex projects with stakeholders across multiple departments (including marketing, operations, and finance).
• You have extraordinary organizational skills; You have the ability to manage multiple projects at once, and prioritize based on impact and effort.

 HOW WE SUPPORT OUR FLOCK

• 100% paid Medical Insurance for employee; dependent care coverage available (spouse, child(ren), domestic partner)
• Dental and Vision Insurance options for employees and dependents
• Medical FSA, Dependent Care FSA, Commuter FSA, and HSA (with employer contribution) options
• Unlimited Personal Time Off (PTO)
• 10 Company Holidays
• Monthly cell phone reimbursement
• Life and STD & LTD Insurance
• Every Hoplarker gets a free Limited Release + Explorer case every month!

Equal Pay for Equal Work Act

Pursuant to the Colorado Equal Pay for Equal Work Act, C.R.S. § 8-5-101 et seq., the compensation range for this role is $85,000 – $105,000 with a bonus potential of 10%. Compensation will be determined based on experience, skills, and geographic location.

Equal Opportunity Employer

Hoplark provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Hoplark embraces fair chance hiring practices and considers qualified applicants impacted by the criminal justice system. All applicants will be required to participate in reference checks prior to an offer for employment.

Information For Recruiters

Hoplark only accepts resumes directly from candidates. Hoplark does not accept unsolicited resumes from staffing vendors, including recruitment agencies and/or search firms, and does not pay fees to any such vendors for any unsolicited resumes.

Boulder, CO

No Deadline Provided

$85,000 – $105,000 with a bonus potential of 10%