With a primary focus on education and training, the organization includes over 32,000 members serving 650 patrols in the U.S., Canada, Europe and Asia. Our members work on behalf of local ski/snowboard areas and bike parks to improve the overall experience for outdoor recreationalists.
The organization is made up of 10 geographic divisions and one professional division. Members include ski and bike patrollers, mountain and bike hosts, alumni, associates, and physician partners.
Please note: This position requires ability to ski.
TO APPLY: Send cover letter and resume to [email protected] with Content Marketing Manager in subject line.
JOB TITLE: Content Marketing Manager
DEPARTMENT: Marketing
REPORTS TO: Marketing Director
LOCATION: Lakewood, CO with hybrid schedule (This is not a fully remote position)
Overview
BREAK GROUND ON A REWARDING CAREER WITH US
At NATIONAL SKI PATROL (NSP), we encourage a company culture that promotes professionalism, teamwork, excellence, health & wellness and work-life balance. We believe in helping you achieve your best. We offer flexible schedules, a casual office environment and welcome dogs at the office. If you are a results-driven professional with a passion for the outdoors, consider building a career with us. We’re proud to serve more than 32,000 members focused on service and safety in the mountains for more than 83 years.
POSITION SUMMARY:
The Content Marketing Manager is responsible for generating content that builds awareness and understanding of the organization and its mission, promote educational programs, and aids co-branding with our sponsors. This position is also responsible for building NSP’s brand within the outdoor recreation industry and with new and diverse audiences. This position works directly with the Marketing Director and maintains critical cross-functional relationships with the NSP team in Sales and Partnerships and Member Services.
RESPONSIBILITIES
· Drive content strategy to position and promote NSP and its programs, including goals, tactics, performance and budget (may require travel to ski destinations and events).
· Manage a consistent voice and identity for the organization.
· Work with staff and vendors to manage NSP’s visual identity, including website, email and social media content.
· Lead branding protocols, messaging and best practices for member and external communications, including social media policies.
· Create visibility for NSP and its programs through the NSP website, email, various advertising opportunities, social media, print media, event presence and other mediums.
· Work with Member Services staff to implement effective member communications that support recruitment and retention through web, social, email and printed materials.
· Provide marketing and communications tools to specific entities within the organization, including education programs, geographic divisions, and specific patrols.
· Help build new organizational relationships and alliances that reflect NSP’s priorities around equity, diversity and inclusion.
· Support the publication of 3x year printed magazine for NSP members.
· Work alongside Sales & Partnerships staff to cultivate key industry partnerships and support them with marketing and communications initiatives.
· Manage contractors and external projects as needed.
· Manage and protect NSP’s trademarks and copyrights.
SKILLS AND ABILITIES
· Experience driving marketing and communications strategies, with proven success generating concise high-quality written communication, content and brand awareness.
· Experience utilizing social, email and web as part of an integrated marketing strategy.
· Ability to meet goals and present performance reporting for a variety of stakeholders.
· Ability to receive and synthesize feedback from multiple internal and external stakeholders.
· Flexibility, creativity and resilience; willingness to work with a small staff to serve a complex organization in a rapidly evolving industry.
· Proficiency in skiing, snowboarding, mountain biking or other outdoor recreation.
QUALIFICATIONS
· Bachelor’s degree in Marketing, Business, Communications or another relevant field
· At least 5 years of content marketing and communications experience with progressive responsibilities, preferably in a nonprofit and/or membership organization.
· Broad technology skills and experience; experience with Adobe Creative Suite a plus.
· Experience with project management tools (Asana, HubSpot, Office 365, etc.)
· Experience working with digital channels (web, email, social, etc.)
· Experience in a highly collaborative environment
· Experience in a nonprofit organization and/or membership association
· Experience in the ski, bike and/or outdoor industry
· Patrol experience is welcome!
PHYSICAL REQUIREMENTS
● Ability to travel on occasion, including some overnight travel
● Ability to participate in ski events on mountain
● Ability to take part in meetings/calls that accommodate various time zones
Compensation:
● Salary range for this role is $70,000 - $75,000 depending on experience. Benefits include: health insurance, 401(K), holidays, vacation, sick leave, a wellness benefit, and industry pro deals.
NSP is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other status protected by law or regulation. Our leadership, volunteers and staff are people with different strengths, experiences and backgrounds who share a passion for our mission. Our understanding of diversity includes not only race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All points of view are key to our success, and inclusion is everyone's responsibility.
To Apply:
● Please email your resume and cover letter to [email protected]
● In the subject line, please put “Content Marketing Manager.”
Please let them know you heard about it from Venture Connect