The Davis Phinney Foundation for Parkinson’s is a dynamic, national nonprofit organization located in Colorado. Our mission is to help people with Parkinson’s live well today, and we inform and inspire hundreds of thousands of people living with Parkinson’s around the world each year through our programs.

As a non-profit organization, the Davis Phinney Foundation relies on private, philanthropic funding, grants, and corporate sponsorships to make a difference in the lives of hundreds of thousands of individuals living with Parkinson’s each year.

The Marketing Manager will be responsible for playing a proactive role in growing our Davis Phinney Foundation Parkinson’s community and brand. The ideal candidate will be a strategic internal partner who is thoughtful, detail oriented, and innovative. They will assist in creating and implementing a cohesive marketing and communications strategy to expand awareness within this community.

Specific Accountabilities

Strategy and Planning

• Plan the Foundation’s annual marketing strategy in collaboration with the Director of Marketing, including creating and managing the marketing calendar and supporting the documentation of marketing processes.
• Create, oversee, and implement a public relations strategy.
• Act as a primary liaison between the marketing team and the database manager to support the implementation/creation of new or updated processes, support data maintenance, and create or update user-facing tools like surveys, forms, landing pages, auto-responders, and more.
• Take a lead role in data analysis to understand audience engagement and retention.

Creative

• Oversee the creative area of the department (including outside contractors) to develop creative briefs and guide direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
• Increase brand awareness of the Davis Phinney Foundation to be world class, while ensuring everything has a polished look and consistent feel.

Email Communication Strategy and Execution

• Take a lead role on email marketing and segmentation strategy to deliver personalized communications to constituents and donors to increase engagement and retention.
• Stay up to date on Luminate Online email, data, and list management tools and continuously develop and implement best practices for using these tools to create successful campaigns.

General Responsibilities

• Ability to travel three to four times per year to attend community events
• Support and build the Foundation’s reputation as a leading resource for living well with Parkinson’s
• Assist in other activities on behalf of the Foundation

Our ideal candidate is well-versed in all things marketing and is hungry to learn about and implement trends and best practices to help the Foundation reach its goals. This person is highly strategic, detail-oriented and has a strong intuition for communication timing and messaging. Additionally, this person is a team player who enjoys working with others, working across all departments and programs, and can adapt to a wide range of personal styles.

• Bachelor's degree in marketing, mass communication, or similar field preferred or equivalent work experience
• Minimum of 5-8 years’ experience working in marketing and/or content marketing
• Exceptional critical thinking skills and attention to detail
• Exceptional verbal and written communication skills
• Exceptional copy-editing skills
• Experience with WordPress preferred
• Experience with Raiser’s Edge, Luminate, Online Express preferred

Nothing in this position description restricts the Foundation’s right to assign or reassign duties and responsibilities to this job at any time. The position description is subject to change at any time.