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Job Title
Digital Marketing Specialist
Company Name
ALOHA
Company Website
http://aloha.com
Industry
Consumer Goods, CPG
Company Overview
ALOHA is on a mission to make healthy living simple and accessible to everyone through clean, organic, plant-based food.
Company Description

ALOHA is an employee-owned, organic, plant-based food and beverage company that is seeking a charismatic, high-energy eCommerce Sales leader who demonstrates passion, grit and embraces accountability. The eComm Sales Specialist reports to the VP of Digital Sales and Strategy but is a true team player, collaborating with a number of cross- functional colleagues including the Chief Customer Officer, Head of Finance, and Performance Marketing Team to help build out a best in class eCommerce Sales function.

Candidate must be a self-starter with a passion for winning. As part of a small & scrappy, remote-based team, this person has a proven track record of delivering results and operates with a high level of accountability. This candidate is collaborative, willing and able to wear multiple hats and can flourish in a fast-paced environment. The ideal candidate is passionate about meeting stretch objectives and deliverables and holds themselves to a very high standard. This person is self-motivated, proactive, and desires to be in a consumer-oriented, entrepreneurial environment. A passion for health and wellness is a must! ALOHA is committed to creating an inclusive environment where diverse voices are active and welcomed in all aspects of our business and team.

As a Certified B-Corp, we are a passionate team on a mission to provide delicious, plant- based food to everyone while also using our business as a force for good. Benefits include company equity, health insurance, 401(k), paid time off, opportunities to volunteer, and a fun and collaborative environment!

 

 

Brief Summary of Job
Full Job Description
Responsibilities • Oversee and manage digital marketing activities/platforms, including, SEO, Affiliate, Paid Search, Display, Paid Social, etc. working closely with the Director of Performance Marketing • Must have relevant experience on 2+ Channels (Facebook/Instagram, TikTok, Google Search, YouTube, Taboola/Outbrain, etc) • Support the creation and development multi-channel online digital marketing strategies • Understand the ALOHA target consumer for each channel and develop relevant strategies and audiences based on target goals/campaign objectives • Identify and share new trends, insights and best practices with the greater eCommerce and Marketing team(s). Leverage learnings from other channels to identify opportunities for the larger business. Play a key role in surfacing insights in business reviews. • Working closely with Content/Brand team to develop and refine creative and copy on tight timelines • Analyzing performance to understand KPI’s and efficiencies of each program and tactic relative to the objective/target • Understanding of SEO, utilizing and implementing SEO tactics and content creation to grow organic traffic and conversions • Experience with SEO keyword research and optimization, backlink building • Additional beneficial (but not required) skillsets/experiences include eCommerce customer platform experience, Content creation, Landing Page creation, Shopify/D2C platform navigation About You • A Bachelor’s degree in business, marketing, communications or related field. • Minimum 2-3 years of marketing experience, preferably with a consumer products company or equivalent experience at an agency. • Strong understanding of omni-channel marketing strategies and how channels work together • Familiarity with the customer journey and marketing funnel, including top and bottom of funnel strategies across marketing platforms • Balance the art and science of marketing by being data-driven with an interest in the content, creative, and relationships that drive success • Demonstrated strategic planning and project management skills • Excellent time management and problem-solving skills as well as the ability to use good judgment and make strong independent decisions in a remote working environment • Ability to build and maintain effective working relationships with team members along with willingness to set and maintain high standards of performance • Innovative mindset, and understanding of creating a premium consumer experience is critical in this role • Proven ability to develop innovative strategies and drive creativity while maintaining ROI • Ability to work independently and make decisions with limited direction and under tight deadlines. • Excellent collaborative, interpersonal and communication skills
Location
Flexible
Job Function
Digital Marketing, Ecom, SEO/SEM, Social
Marketing, Content, Brand Mgmt, PR, Comm
Job Level
Staff Level or Junior Level
Application Deadline
No Deadline Provided
Circle City
Denver-Boulder Metro Area
Compensation & Benefits
$55k-$60k
How to Apply
Apply Now
Send resumes to [email protected]

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