Campfire Labs is a content marketing agency that helps brands like Dropbox, Asana and Notion tell stories that inspire. We’re a mission-driven company that invests in independent media projects that inspire climate action.
Founded as a team of writers and journalists, we believe in the power of storytelling to captivate audiences and generate meaningful results. Combining journalistic integrity with project management and marketing best practices, we take work off our clients’ plates and make it easy to create compelling stories that drive positive business outcomes.
From day one we’ve invested significantly into climate action projects. We’ve done this in two ways: supporting nonprofits and producing our own independent media projects. Through our nonprofit giving, we’ve donated $500,000 to organizations like Climate Changemakers, Climate Nexus, WE ACT for Environmental Justice, and others. In 2021, we gave $200,000 to organizations that helped pass the biggest climate bill in history.
We’ve also started two climate publications: Carbon Switch and Distilled. These publications have been read by millions of people, including some of the most respected climate activists, policymakers, and journalists. Through Distilled, we’ve also published YouTube videos that have reached more than one million people.
Responsibilities
Generate qualified leads and pipeline
- Create content that our prospects and customers want to read and share with their peers
- Distribute content via channels like social media, SEO, SaaS publications and blogs, etc.
- Measure marketing campaign performance and report KPIs to CEO
- Attend multiple conferences per year and host roundtable dinners with our customers and prospects
- Connect with SaaS marketing leaders in order to set up sales meetings
Connect with marketing leaders and close deals
- Pitch Campfire Labs and build relationships with prospects in order to close sales deals
- Create proposals based on our standard template
- Follow up with prospects
- Create contracts and scopes of work based on our standard templates
What we’re looking for
- Ambition and hunger — You love the thrill of chasing and achieving big goals. And you’re always striving to achieve more.
- Content creation skills and experience — You’ve produced high quality content about SaaS marketing that has reached large audiences and driven business results. You have the skills to both create and distribute content.
- Relationship builder — Relationships and trust are at the core of our go-to-market strategy. You have the skills to help us expand and maintain our relationships.
- Default towards action — You don’t get bogged down by analysis paralysis. You know how to make smart decisions quickly and then act.
Compensation
The total on-target earnings (OTE) for this role is $140,000 per year ($120,000 base salary + $20,000 per year bonus based on performance). Bonuses are paid quarterly.
We also offer everyone on our team the following benefits:
- 4 weeks (16 days) of personal paid time off per year
- Health, dental, and vision benefits, including dependent coverage
- A 401K and RRSP matching program
- $1,000 per year to spend on anything you think will help you work better
- An office on Pearl Street stocked full of snacks, coffee, and drinks
- Growth opportunities and mentorship
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