About KCN: KCN is an outdoor hospitality investment and management company. We
focus on purchasing value-add campground properties, improving and stabilizing
them, then managing and growing them with our in-house property management
team. We’re focused on building a portfolio of the best RV campgrounds in the
country - where our guests love to visit and our team loves to work.
Our Mission is to invest in Outdoor Hospitality: to create unique experiences that
bring our guests closer to nature, to provide a rewarding work environment for our
team members, and to achieve outstanding financial returns for our investors.
Our Vision is to build a growth-oriented company that provides our team with
enriching personal and professional opportunities while delivering outstanding
returns for our stakeholders. As a leading Outdoor Hospitality company specializing
in campground and RV park investing, we are driven to create exceptional
experiences for our guests while optimizing profitability and maximizing returns for
our investors. We accomplish this by investing in value-add properties that meet our
strict criteria and pass our rigorous diligence processes.
Position Summary: As the hands-on KCN Marketing Manager, you will be a driving
force working with our Leadership team to shape and execute our overall marketing
strategy and programs. This role requires an experienced professional who is not
only strategic but also actively involved in the day-to-day execution of marketing
campaigns. You will play a key role in managing and optimizing marketing initiatives to
drive guest visits and revenue, while fostering collaboration with 3rd-party
campground franchise systems such as and including KOA. Additionally, you will work
closely with the KCN Retail Manager to enhance retail sales through effective
marketing strategies.
This role also includes the responsibility of managing the marketing budgets for our
company and each individual campground, ensuring allocations are based on
successful ROI measured by analytics tools. You will also spearhead the creation of a
comprehensive dashboard for a weekly review of marketing status and ROI.
Job Responsibilities: Below please find a list of the responsibilities for this position.
1. Strategic Leadership and Campaign Execution:
● Collaborate with senior leadership to define and refine the company's marketing strategy and annual plan.
● Develop and implement comprehensive marketing campaigns to drive reservations/camper nights at each location, with an emphasis on hands-on involvement in campaign execution. This will include on-site time at the parks themselves working with Campground Managers and park teams.
● Actively participate in the creation of marketing content and collateral to ensure brand consistency.
2. Campaign Management:
● Lead the end-to-end execution of integrated marketing campaigns across various channels including digital, social media, influencer, grassroots and traditional marketing for both KCN and each campground location.
● Produce compelling content and oversee the production of marketing materials for KCN and each campground location.
● Take a hands-on approach in managing relationships with external vendors, agencies, and influencers as necessary across campaigns and initiatives.
● Work with Campground Managers and local visitor centers or tourism departments to develop content profiles for each location, for use in crafting specific marketing campaigns for each location. For example, utilize a comprehensive events calendar for a specific location to run campaigns driving awareness and bookings based on community events.
● Manage and grow KCN Influencers marketing program aimed at growing campground visibility on social platforms with tie to ROI and camper night bookings.
● Create and manage new grassroots marketing ideas and campaigns that drive exposure of the campgrounds and associated visits and reservations.
● Oversee, track and analyze campground reviews online, as well as responses
to reviews.
3. Collaboration with KOA Marketing and Other Franchise Systems:
● Cultivate strong relationships with the KOA marketing team and other campground franchise systems (if/as appropriate).
● Lead collaborative efforts on joint marketing initiatives, playing an active role in co-branded campaigns with named partners.
4. Collaboration with Retail Manager:
● Work closely with the Retail Manager to align marketing strategies with retail sales goals.
● Develop and implement marketing initiatives aimed at enhancing retail sales.
● Utilize marketing channels to promote retail products and create engaging promotions.
5. Budget Management and ROI Allocation:
● Manage the marketing budgets for KCN and individual campgrounds.
● Allocate funds based on successful ROI as measured by analytics tools.
● Monitor and analyze budget performance, adjusting allocations to optimize marketing effectiveness.
6. Performance Monitoring, Reporting, and Dashboard Development:
● Implement and/or centralize tracking mechanisms to monitor the performance of marketing initiatives.
● Analyze key performance indicators (KPIs) and actively participate in providing regular reports to evaluate campaign success.
● Develop a comprehensive dashboard for a weekly review of marketing status and ROI, providing real-time insights for strategic adjustments.
Qualifications:
● Bachelor's degree in Marketing, Business, or a related field is preferred.
● Minimum of 5 years of hands-on experience in marketing, with a focus on hospitality (outdoor hospitality preferred) or related industries.
● Proven track record of successfully developing and implementing marketing strategies.
● Strong leadership and team management skills.
● Strong organizational skills and ability to run campaigns and programs on
specified schedule and budget targets.
● Exceptional written and verbal communication skills.
● Proficiency in marketing analytics tools and platforms: Constant Contact,
Social Platforms, Google SEO/PPC, website content generation and
management, Google Workspace (GSuite), AI/ChatGPT, etc.
● Familiarity with franchise systems and collaborative marketing efforts is highly
desirable.
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