a2 Milk®, Boulder, CO: We’re helping America to love milk again. a2 Milk® comes from cows that naturally produce only the A2 protein and no A1. Published research suggests a2 Milk® may help avoid stomach discomfort in some people.
a2 Milk® USA is experiencing rapid growth year over year. Our milk is currently distributed in approximately 22,000+ U.S. retail stores including Walmart, Target, Sprouts, Whole Foods, Kroger, Safeway and most other grocery chains.
With the growth we are experiencing and our entry into the infant formula market with a2 Platinum, we are seeking a highly motivated Associate Brand Manager to join our team.
The Associate Brand Manager plays a critical role supporting all aspects of marketing programs managed by the Senior Brand Manager, including shopper marketing programs, innovation, events, and other marketing tasks as needed to support both a2 Milk® and a2 Platinum®.Â
Key Responsibilities:Â
- Support the Senior Brand Manager in the execution of strategic marketing programs and brand plans including shopper marketing, innovation projects, sampling programs and sample shipments, creative development, and events
- Collaborate with cross-functional teams to execute marketing initiatives including work closely with sales team to ensure shopper/trade marketing objectives are met
- Execute shopper marketing plans at key retailers including evaluating and optimizing campaign performance based on ROI analysis
- Assist Senior Brand Manager with tracking and analyzing consumer insights and trends for a2 Milk® brand and competitive brands, as well as use data-driven insights to drive brand growth
- Support Senior Brand Manager to manage a2 Milk budget items including coupon redemption tracking and reforecasting
- Responsible for gathering and presenting project/campaign timelines, budget, KPIs, reporting, and optimization
- Manage all conference/tradeshow execution (ex: Expo West, American Academy of Pediatrics, etc.)
- Support the sales team with development, execution and distribution of sales/trade materials including marketing presentations, point of sale and promotional items
- Manage and maintain physical inventory and digital asset libraries of sales collateral, marketing materials, swag, sample kits, etc.
- Process all sample shipment requests including influencer, PR, and HCP shipments
- Assist Senior Brand Manager with innovation projects, as needed
- Performs other duties as assigned
Skill Requirements:
- Demonstrated ability to thrive in a fast-paced, changing environment
- Strong project coordination skills and demonstrated ability to manage and prioritize multiple projects simultaneously
- Strong problem-solving skills and desire to take initiative
- Demonstrated ability to work productively and effectively in a team environment
- Strong interpersonal skills including communication and relationship-building
- Strong presentation skills
- Proficient in Microsoft Office
Required / Mandatory Experience
- BS/BA Degree, Marketing or Business preferred
- 2-3 years marketing experience, consumer packaged goods experience preferred
- Shopper marketing experience preferred
- Experience working with syndicated data (SPINS, IRI, Nielsen, etc.) preferred
Salary Range: $67,000 to $84,000 annually
Benefits: Generously subsidized medical, dental, vision and disability insurance; paid time off; 401k with company match; participation in corporate bonus program.
Interested applicants, please email cover letter and resume to [email protected].
Applications will be accepted through July 1, 2024.
The a2 Milk Company is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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