Wedderspoon Organic LLC

Wedderspoon introduced the U.S. market to Manuka honey two decades ago and continues today as the #1 Manuka honey brand in America

Wedderspoon Organic holds an intense passion for holistic health rooted in the rolling hills of New Zealand, where every flavorful drop of Wedderspoon Manuka honey is born.  We work with master beekeepers to champion a sustainable, bee-first ecology and gentle harvest the way Mother Nature intended.  The result is a wide and expanding portfolio of incredibly delicious and intensely wholesome food products made with one of New Zealand’s national treasures: Manuka honey.

Wedderspoon introduced the U.S. market to Manuka honey two decades ago and continues today as the #1 Manuka honey brand in America.  And we’re just getting started.  Most Americans are still discovering the rich flavor, silky texture, and enormous wellness benefits that make Manuka the most premium honey on earth.  Our deep beekeeper and supply chain relationships lend us a distinct advantage in the market, including exclusive access to Organic-certified Manuka.  We use it to make honey, honey drops, honey pops, lozenges, throat sprays, and more.

 

Wedderspoon was recently acquired in July 2024 by Florenz, a privately-owned collection of New Zealand-based health & wellness businesses that use scientific rigor to extract the restorative power locked within nature.  Florenz is dedicated to purposeful innovation that empowers people to live healthier lives while bringing the best elements of New Zealand to the rest of the world.  There are new and emerging opportunities to partner with and support the other Florenz sister brands in our portfolio as we pursue our mission together in the same markets across multiple categories.

 

This new phase of ownership under Florenz brings a concentrated focus to position the Wedderspoon brand for growth, primarily on digital channels and in retail stores, where we hold tremendous shelf space in over 70,000 points of distribution.  Our brand and sub-category are growing fast and are on the cusp of discovery as the next great superfood–one that tastes sweet and amazing.  Now is a special time to join the team and take the reins to drive significant growth with an innovative and ambitious mindset.

The Ecommerce Growth Manager is a multi-faceted expert who will work alongside the Director of Ecommerce & Digital Marketing to provide comprehensive management of online revenue channels for Florenz brands. This will include working closely with Brand Marketing, Retail Sales, Operations, Customer Service, Finance, and external agency teams to ensure smooth day to day operation of owned DTC sites, Amazon channels, and additional ecommerce marketplaces.  This is a highly entrepreneurial and data driven role which requires a deep understanding of the interplay between ecommerce channels and how to drive strategic and effective growth.

 

What you’ll do:

Direct to Consumer (Shopify)

• Leverage data to enhance site performance and growth, and utilize data to effectively compose reporting and communicate insights to management and wider team.
• Use data-driven insights to track and analyze key performance metrics including revenue, profit, customer acquisition cost, retention rate and overall site functionality.
• Partner with third-party vendors/agencies and ecommerce systems (site platform, ratings & reviews, payment platform, CRM.) 
• Continuously optimize UX/UI and conversion rate through ongoing A/B testing.
• Develop and implement merchandising strategies in line with company goals across Florenz brands.
• Collaborate with Brand team to ensure sites are optimized and the best representation of brand objectives.

 

Amazon

• Understand and have extensive experience with both Amazon Vendor Central and Seller Central, and be familiar with the nuances and needs of both platforms.
• Work closely with Ecommerce team and external agency partners to grow revenue and provide strategic advertising direction.
• Partner with internal stakeholders in providing data around reporting and budgeting. 
• Work alongside Brand team to ensure all content is optimized and effective in representing brand interests and goals.

 

 

 

Paid Marketing Strategy

• Collaborate with Ecommerce and Brand teams in creation of annual promotional marketing calendar.
• Collaborate with Brand Marketing on owned marketing initiatives across acquisition and retention strategies (email marketing, website content/SEO, SMS, paid social, external traffic drivers.)
• Foster agency relationships and assist with strategy and execution of paid social efforts, including Meta, TikTok and others as needed
• Partner with Ecommerce team and external partners to drive website traffic through paid ad campaigns on Google, DSP, and tradedesk
• Monitor ecommerce trends, changes, and emerging tech to provide leadership with effective recommendations and cutting-edge execution strategies.

 

Data analysis & reporting

• Create useful and comprehensive reporting to provide Leadership with insights and recommendations based on data. 
• Work closely with the Retail Sales team to provide data and reporting on Retail.com sites to aid in building a data-backed story for use during annual and periodic buyer reviews. 

 

What are We Looking For?

 

Who you are: 

• Fluency in ecommerce and marketing platforms - Amazon Vendor & Seller Central, Shopify, Klaviyo.
• Data-driven and highly analytical -  must have experience in creating useful and comprehensive reporting, including mastery of ecommerce analytics, metrics, and P&Ls.
• Strong project management skills -  ability to manage multiple projects simultaneously and continually push forward while maintaining organization, communication, and efficiency. 
• Excellent verbal and written communication skills - able to take complex concepts and translate them into concrete recommendations for Leadership team.
• Extremely collaborative - solution oriented, curious, thrives working alongside teammates and cross functional partners towards common business goals.

 

 

 

What You’ll Bring:

• 5+ years of experience in e-commerce with a focus on digital channel management and expansion - DTC and Amazon Vendor & Seller Central fluency is a must. 
• A proven track record of driving significant sales growth and market share on e-commerce platforms.
• Mastery of e-commerce analytics, metrics, and P&Ls.
• Proficiency in data analysis & reporting tools, including excel, powerpoint, etc. 
• Strong project management skills—you're the one who gets things done.
• Leadership skills that inspire and energize teams to reach new heights.
• Experience with digital marketing and advertising, especially in the e-commerce space.

• Ability to thrive working within a remote team
• Ability to travel 5-10% of the time

 

Nice to haves: 

• Expertise in international e-commerce markets including Amazon.
• DTC tool familiarity, including heat maps, A/B testing tools, CRO experience, CSS knowledge base.
• Experience working with designers and developers to optimize user experiences (UX) and customer journeys through A/B testing, funnel analysis, and personalization to improve site performance.
•  Experience using Google Analytics to optimize SEM performance.
• A thorough understanding of Paid Social strategy, tactics, and implementation.
• Experience with Amazon Advertising console.
• Additional Ecommerce platform experience including Walmart.com, Instacart, and others.
• Experience with TikTok Shop a plus!

 

 

 

 

What Else Do I Need to Know?

The Wedderspoon team primarily works remotely, and this specific role is available remotely across the United States, with preference to Mountain time zone. The role comes with a competitive salary and bonus structure commensurate with experience.

 

Our wide range of benefits include:

• Medical and dental plans
• 401k match program
• Annual performance bonus
• Vacation time
• An abundant supply of the world’s most valuable and delicious honey
• Strong company roots in New Zealand (work travel there may be needed)

 

To apply and inquire about the role, please contact [email protected]

Remote

02/01/2025

$105,000