Wedderspoon Organic holds an intense passion for holistic health rooted in the rolling hills of New Zealand, where every flavorful drop of Wedderspoon Manuka honey is born. We work with master beekeepers to champion a sustainable, bee-first ecology and gentle harvest the way Mother Nature intended. The result is a wide and expanding portfolio of incredibly delicious and intensely wholesome food products made with one of New Zealand’s national treasures: Manuka honey.
Wedderspoon introduced the U.S. market to Manuka honey two decades ago and continues today as the #1 Manuka honey brand in America. And we’re just getting started. Most Americans are still discovering the rich flavor, silky texture, and enormous wellness benefits that make Manuka the most premium honey on earth. Our deep beekeeper and supply chain relationships lend us a distinct advantage in the market, including exclusive access to Organic-certified Manuka. We use it to make honey, honey drops, honey pops, lozenges, throat sprays, and more.
Wedderspoon was recently acquired in July 2024 by Florenz, a privately-owned collection of New Zealand-based health & wellness businesses that use scientific rigor to extract the restorative power locked within nature. Florenz is dedicated to purposeful innovation that empowers people to live healthier lives while bringing the best elements of New Zealand to the rest of the world. There are new and emerging opportunities to partner with and support the other Florenz sister brands in our portfolio as we pursue our mission together in the same markets across multiple categories.
This new phase of ownership under Florenz brings a concentrated focus to position the Wedderspoon brand for growth, primarily on digital channels and in retail stores, where we hold tremendous shelf space in over 70,000 points of distribution. Our brand and sub-category are growing fast and are on the cusp of discovery as the next great superfood–one that tastes sweet and amazing. Now is a special time to join the team and take the reins to drive significant growth with an innovative and ambitious mindset.
What Will This Position Do?
The Jr. Brand Manager will play an important role in driving brand awareness and customer engagement across all customer touchpoints. Reporting to our Brand Marketing Director, this role will support brand marketing across its functional areas.
Responsibilities include:
What you get to do every day:
- Own Social Media Strategy across all organic channels including but not limited to TikTok, LinkedIn, Instagram, Pinterest, Facebook and X
- Report on social metrics and provide recommendations based on data
- Brief Marketing Assistant and external agencies on content creation for social channels
- Support Marketing Assistant in monthly social brainstorms and content ideas for product launches, campaigns, and promotions
- Support Brand Marketing Director across innovation by leading 1-2 end-to-end innovations a year
- Brief design team and external partners on content creation for Amazon, in partnership with Director of Ecommerce and Digital
- Support Ecommerce Director with Email, SMS strategy and execution
- Assist with marketing budget reporting and monthly actualizations
- Collect, analyze, and report on data across channels, delivering key insights for informed decision-making
- Support with developing strategic media briefs for content creation across channels to meet business objectives
- Provide marketing support to the sales team, including leading sales sampling opportunities by coordinating shipments and marketing materials, creating marketing slides and on shelf opportunities
- Assist with ongoing campaign performance analysis and reporting
- Assist with the coordination and execution of our event presence
- Provide coordination support in our agency and vendor relationships
What are We Looking For?
We are looking for a marketer who is eager to grow and learn. Someone who has a pulse on the trends and understanding of the Manuka market.
Requirements for this position include:
- Bachelor’s degree with 2-4 years of marketing experience in CPG
- Previous experience managing or supporting social media for CPG
- Proven ability to self-start and work collaboratively in a team environment
- Strong attention to detail and ability to manage multiple projects simultaneously
- Ability and experience managing sources of external content production
- A strong analytical mindset and ability to draw insightful conclusions from data
- Highly organized with a bias for action
- Passion for learning and development to rapidly evolve skills
- Strong communication skills to collaborate with cross functional partners
- Ability to thrive working within a remote team
- Ability to travel 5-10% of the time
What Else Do I Need to Know?
The Wedderspoon team primarily works remotely, and this specific role is available remotely across the United States. The role comes with a competitive salary and bonus structure commensurate with experience.
Our wide range of benefits include:
- Medical and dental plans
- 401k match program
- Annual performance bonus
- Vacation time
- An abundant supply of the world’s most valuable and delicious honey
- Strong company roots in New Zealand (work travel there may be needed)
Please let them know you heard about it from Venture Connect