Founded in 2014, Matador is a fast-paced, profitable startup focused on premium adventure travel gear. We've launched over 70 products and partnered with retail and distribution channels globally, while maintaining a robust direct-to-consumer presence through our website. Our Boulder headquarters offers the perfect environment to design and rigorously test our gear, ensuring it meets the highest standards of performance and durability.

TITLE: Marketing Director

LOCATION: Boulder, CO (In-Office)

HOURS: Full-time

REPORTS TO: Chief Operating Officer (COO)

START DATE: Immediate Hire (June/July 2025)

Founded in 2014, Matador is a fast-paced, profitable startup focused on premium adventure travel gear. We've launched over 70 products and partnered with retail and distribution channels globally, while maintaining a robust direct-to-consumer presence through our website. Our Boulder headquarters offers the perfect environment to design and rigorously test our gear, ensuring it meets the highest standards of performance and durability.

POSITION OVERVIEW

Matador is seeking a bold, creative, and results-driven Marketing Director to lead all aspects of brand marketing strategy and execution. This full-time, in-office role will be based at our Boulder, CO headquarters and will oversee a dynamic in-house team, ensuring our brand continues to grow, innovate, and lead in the premium travel gear space.

You will report directly to the COO and collaborate closely with the Creative Director to maintain brand integrity and cohesion while introducing compelling, strategic campaigns. The ideal candidate has strong leadership skills, an innovative spirit, and a proven ability to lead integrated marketing teams. This is an exciting opportunity for someone looking to take a growing brand to the next level.

DETAILED JOB DESCRIPTION

The Marketing Director will manage the following functional areas:
• Performance marketing (digital advertising, paid social, paid search)
• Content creation and brand storytelling
• Social media and community engagement
• PR and influencer marketing
• Ecommerce marketing (Shopify)
• Wholesale/retail marketing support
• Events and experiential marketing
• Email and SMS marketing programs
• Analytics, reporting, and performance measurement

Key Responsibilities:
• Develop and execute strategic marketing plans across all customer touchpoints
• Manage and lead a high-performing internal team of marketers and creatives
• Manage external agencies and freelancers as needed
• Define KPIs, establish reporting systems, and monitor marketing performance
• Develop marketing campaigns to support product launches, seasonal promotions, and brand campaigns
• Collaborate with Creative Director to ensure brand consistency across all visual and written content
• Work closely with product, operations, and sales teams to ensure alignment across departments
• Serve as brand steward, staying attuned to trends, competitor activity, and customer insights
• Foster a culture of innovation and experimentation in the marketing department

QUALIFICATIONS

• 5+ years of marketing leadership experience, ideally at a physical product or consumer goods company
  • Experience managing cross-functional marketing teams and initiatives
  • Demonstrated success scaling brand awareness and revenue through creative and performance marketing
  • Strong understanding of digital platforms, ecommerce (Shopify), social media, and content marketing
  • Strategic thinker with creative vision and a sharp execution mindset
  • Data-driven decision-making skills with proficiency in marketing analytics and tools
  • Excellent communication and team leadership skills
  • Bachelor's degree in marketing or related field preferred

ADDITIONAL INFORMATION

Location: On-site in Boulder, Colorado (remote applicants will not be considered)

Application Deadline: July 2025

Hiring Timeline: Immediate

Compensation:  Matador offers competitive salary, healthcare, 401(k), a very generous vacation policy, a positive and supportive working environment with free snacks, kombucha on tap, ergonomic stand/sit desks, industry discounts, and great co-workers with a passion for travel and the outdoors.

Colorado salary range disclosure requirement: $85,000 – $130,000 annual + bonus potential, depending on experience level and skillset.

TO APPLY:

Applications must be original and thoughtfully written by the applicant. Cover letters or resumes generated by AI tools will not be reviewed. Personality, writing skill, and brand alignment are crucial for this position.

Please submit your resume and a personalized cover letter to [email protected] and include “Marketing Director” along with your name in the subject line. We are not currently accepting candidates via recruiters. All applications will be reviewed; however, we may not be able to reply to every applicant.

Matador is an equal opportunity employer, and all qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or any other protected characteristic.