Four Sigmatic

Four Sigmatic is the #1 functional coffee brand on a mission to help people feel healthier through MUSHROOMS MADE SMARTER™.

Four Sigmatic is the #1 functional coffee brand on a mission to help people feel healthier through MUSHROOMS MADE SMARTER™. We infuse functional mushrooms and botanicals into everyday products that people love. Our products help consumers with energy, cognitive health, immune & gut support, and stress management.

Four Sigmatic was founded in 2012 by Tero Isokauppila to share the healing powers of mushrooms with the world. Raised on a 13th-generation Finnish family farm, Tero grew up foraging mushrooms and drinking coffee—essential to Finnish culture, where coffee consumption is the highest per capita globally. Inspired by Finland's WW2 use of mushrooms as a coffee substitute, Tero created Four Sigmatic and the Original Mushroom Coffee™. Four Sigmatic is now the leading functional coffee brand and Tero has written 3 bestselling books on mushrooms.

JOB TITLE: Director of eCommerce

DEPARTMENT: Sales & Marketing

REPORTS TO: SVP of Sales

LOCATION: Denver/Boulder (preferred); Remote optional

JOB PURPOSE

As Four Sigmatic’s Director of eCommerce, you’ll be primarily responsible for the growth and profitability of our Direct-to-Consumer (DTC) sales channel and secondarily supporting our SVP of Sales with Amazon digital marketing (in the U.S., Canada, and EU). Your responsibilities include, but are not limited to, paid acquisition, retention marketing, web merchandising, email marketing, customer care, budgeting, and forecasting. You will be managing a senior full-time eCommerce operator, and 5 agencies (Meta & Google growth agency, CRO agency, Customer Support Agency, Email Marketing Agency, and Web Development Agency). You will be part of the Extended Leadership team, and strategic planning, collaborating with operations, finance, brand marketing, and retail sales teams to help leverage Four Sigmatic’s omnichannel flywheel.

KPIs

• DTC Net Sales (vs budget)
• Amazon Net Sales (vs budget)
• eCommerce Marketing Efficiency Ratio (MER)
• Consumer Satisfaction Score (CSAT)
• Consumer Lifetime Value (CLTV)

JOB RESPONSIBILITIES

Paid Media Acquisition

• Acquire new customers through paid social ads (Meta, Google, Tiktok) by constantly optimizing offers, landing pages, ad creatives, and media buying strategies.
• Partner with finance and brand marketing teams to ensure that the cohorts we acquire deliver expected profitability and high consumer satisfaction.
• Deliver Four Sigmatic value proposition in all ads in a way that also supports retail.

Retention & Recurring Revenue

• Help turn +80% of consumers into Promoters (on NPS) driving word-of-mouth.
• Own DTC retention marketing efforts to increase repurchase rates and LTV (email, SMS, direct mail, consumer support, web content/education).
• Oversee effective product launches and quarterly promotions.

Agency Management

• Manage a suite of eCommerce agencies to deliver on our business objectives in all functional areas (Meta, Google, Email, Support, Web, etc).

Consumer & customer satisfaction

• Obsess about the consumer's experience and happiness with our brand.
• Deliver operational excellence with marketing operations to help make Four Sigmatic the best partner for operations, finance, sales, our suppliers, and our agencies.
• Partner with Brand & Innovation on improving the 4 P’s of Marketing

General Management

• Budgeting & demand forecasting with operations and finance teams.
• Member of the Extended Leadership team meetings, and select board meetings.

PERSONALITY REQUIREMENTS (6 C’s)

• Curious. You should be curious about how to improve your craft. You should be a lifelong learner who invests time and energy to stay on top of the latest and greatest in your field or tackle a new skill or subject matter to make you more efficient and effective at what you do.
• Conscientious. You should take pride in what you do and sweat the small things that can make all the difference between success and merely good intentions.
• Competitive. You set ambitious goals for yourself and take pride in achieving them. You possess the grit and determination to solve problems rather than just talk about them.
• Courageous. You take responsible risks and play to win big. You are open to the unconventional and understand that setbacks are often inevitable when pursuing greatness.
• Critical (Thinker). You possess critical thinking to ensure that you, and your team, are not just doing things right, but also the right things. You are obsessed with the 80/20 principle.
• Collaborative. You work effectively with cross-functional teams and stakeholders, fostering a collaborative environment to drive innovation, creativity, and problem-solving.

TECHNICAL JOB REQUIREMENTS

• Your career was built in/around digital and you understand the needs of both DTC and Amazon. You have created content, campaigns, and strategies that help eCommerce growth.
• You’ve worked 8+ years in eCommerce roles driving growth and profitability.
• You’ve worked 4+ years in growth-stage consumers knowing the industry best practices, but you’re also familiar with the scrappy nature of startup companies.
• You have been part of managing an 8-figure marketing budget for 3+ years.
• You’ve been part of managing eCommerce, delivering at least 7-figure annual EBITDA for 2+ years. Alternatively, you've been part of taking a brand from about $0 to $10MM in annual sales with limited outside funding. With these in mind you've learnt to be scrappy and creative.
• Having significant experience in the supplement and wellness industry is a must.
• You have some experience in US Retail sales channels and marketing around it.
• Based in the Denver/Boulder area, but remote work is possible.
• Ability to travel 10% if in the Denver area, and 25% if remote.

ABOUT FOUR SIGMATIC

Four Sigmatic is the #1 functional coffee brand on a mission to help people feel healthier through MUSHROOMS MADE SMARTER™. We infuse functional mushrooms and botanicals into everyday products that people love. Our products help consumers with energy, cognitive health, immune & gut support, and stress management.

Four Sigmatic was founded in 2012 by Tero Isokauppila to share the healing powers of mushrooms with the world. Raised on a 13th-generation Finnish family farm, Tero grew up foraging mushrooms and drinking coffee—essential to Finnish culture, where coffee consumption is the highest per capita globally. Inspired by Finland's WW2 use of mushrooms as a coffee substitute, Tero created Four Sigmatic and the Original Mushroom Coffee™. Four Sigmatic is now the leading functional coffee brand and Tero has written 3 bestselling books on mushrooms.

With more than 10 years of experience serving 200 million cups in 60+ countries, we are looking for the next ecom leader to join our team for the next 100+ million cups. At Four Sigmatic, we work hard and play hard too - perks include annual team off sites, all the Four Sigmatic you can enjoy, a wellness stipend, personal and career training, and a remote work environment.

 

Remote

No Deadline Provided

TBD