Casper’s Ice Cream has been delighting families for over 100 years with iconic brands like FatBoy and Jolly Llama. As a fast-growing leader in frozen novelties, we combine tradition and innovation to create products that deliver both indulgence and joy. With a passionate team, bold innovation pipeline, and commitment to quality, Casper’s is expanding into new categories and channels while staying true to its heritage.

Position Overview:

We are seeking a Senior Associate Brand Manager (ABM) to join our Marketing team in Boulder, CO. This role is ideal for a rising CPG marketer who thrives at the intersection of insight, creativity, and execution. The Senior ABM will play a pivotal role in driving brand growth, innovation, and digital engagement—leveraging data analytics, consumer research, new product development, and digital marketing to help shape the future of Casper’s brands.

Key Responsibilities:

Brand Strategy & Business Analytics

- Lead data-driven business reviews using Nielsen/IRI/SPINS and DTC analytics to track brand, SKU, and channel performance.

- Translate category, competitor, and consumer insights into clear strategies and recommendations.

- Develop dashboards and KPIs to monitor brand health and marketing ROI.

Consumer Research & Insights

- Partner with insights agencies and internal teams to conduct consumer research, segmentation, and usage & attitude studies.

- Identify emerging consumer trends, flavor interests, and category whitespace opportunities.

- Champion the voice of the consumer across brand and innovation projects.

New Product Development (NPD) & Innovation

- Support stage-gate process for new product development, working closely with R&D, operations, and sales.

- Help lead concept development, product positioning, and packaging design for new launches.

- Collaborate with cross-functional teams to ensure successful commercialization and retail execution.

Digital Marketing & Communication

- Partner with agency and in-house teams to manage digital-first marketing campaigns (paid social, content, influencers, SEO/SEM).

- Build Casper’s Ice Cream brands across social media and e-commerce platforms with compelling storytelling.

- Monitor campaign performance and optimize spend against KPIs.

Cross-Functional Leadership

- Collaborate with Sales, Trade Marketing, Finance, and Operations to align business priorities.

- Develop sell-in tools, presentations, and category stories for key retailers.

- Act as a brand ambassador inside and outside the company.

Qualifications:

- Bachelor’s degree in Marketing, Business, or related field; MBA preferred.

- 3–5 years of brand management, marketing, or related CPG experience (food/beverage or frozen category experience a plus).

- Proven ability in data analytics, syndicated data tools (IRI, Nielsen, SPINS), and consumer insights methodologies.

- Hands-on experience with digital marketing platforms, campaign optimization, and performance analytics.

- Strong project management skills with experience leading cross-functional teams.

- Creative problem-solver with excellent written and verbal communication skills.

- Passion for innovation, consumer trends, and building brands.

Why Casper’s Ice Cream:

- Competitive salary and bonus program (range: $120K–$130K+ depending on experience).

- Health, dental, vision, and retirement benefits.

- A collaborative, entrepreneurial culture where your ideas make an impact.

- Opportunity to grow with a dynamic, expanding company in the heart of Boulder’s natural products community.

Casper’s Ice Cream, Inc. is an at-will, equal-opportunity employer. This Job Description is subject to change without notice and does not constitute an employment contract.