Hormel Foods Corporation

Justin's markets four successful nut-butter based product lines including jarred spreads, squeeze packs, nut butter snacks.

Justin's markets four successful nut-butter based product lines including jarred spreads, squeeze packs, nut butter snacks, and nut butter cups. The company is headquartered in Boulder, Colo., and is a subsidiary in the Hormel Foods grocery products segment.

 

BRIEF JOB DESCRIPTION:

The Assistant Brand Manager will assist in the development and execution of brand building strategies for one of the fastest growing brands in the natural foods industry. with the guidance of the marketing team. The Assistant Brand Manager is focused on building brands to drive future growth for Justin's and will be responsible for developing the annual operating plan and executing the tactics, managing the agencies required to achieve that plan. The Assistant Brand Manager has P&L accountability along with regular reporting of their assigned brands. Additionally, this role will support innovation development, marketing and shopper marketing, and tradeshow planning and execution.

RESPONSIBILITIES:

1. P&L Responsibility- Develops annual brand plans and is accountable for the profit/loss of their assigned brands. Monitors and tracks and reports regularly on financial performance including leading monthly KPI reviews, aiding in quarterly reforecast process and leading AOP planning for assigned brands to ensure delivery of sales and profit plans. This includes working closely with Sales and Sales Strategy on volume and trade spend, coordinating with Accounting and Operations on cost of goods, volumes and managing assigned marketing budget with Sr. Marketing Manager to the appropriate spend, and working closely with Sales managing to key category resets, customer meetings, aligning priorities and creating strategies to support the assigned brands sell-in and in market success.
   1. Innovation and Insights -Supports in the execution of brand strategies. In conjunction with the Sales Strategy team, develops sales support materials for major programs and new item launches. Works closely with Consumer Insights on the execution of consumer research and new product design and to develop and execute market research plans through internal, external, primary and secondary resources. Translates insights into actionable consumer driven marketing and innovation plans and identifies areas for additional actionable learning opportunities. Leads projects under the direction of a Brand Manager that may include packaging redesigns, product formulation changes, sales collateral development, line extensions, new platform innovation and media executions such as digital, owned and earned media tactics working cross functional with Operations, Sales, Sales Strategy, Regularly, Quality, Marketing and Consumer Insights. Given autonomy on small- to medium-sized projects to make decisions with minimal oversight.
   2. Project Management- Leads large, cross functional projects that expand beyond the accountability of their direct manager. Examples include but are not limited to trade show execution (booth design, logistics management, sales material production), advertising, merchandising, promotions, shopper marketing, tradeshow support and innovation. Lead development of project briefs that give focused direction to program teams/agencies to develop world class programs that build equity and deliver results. Ensure integration of all elements of marketing mix, driving cohesive and impactful messaging and trademark consistency in all communications. Provides insight and direction for cross-functional teams through the company. Provides relationship management with external agencies, vendors or business partners as needed and available (budget) for management of trade group priorities.

 

 

QUALIFICATIONS: 

Required:

• Bachelor's degree or equivalent relevant experience
• 1+ years of marketing experience
• A pattern of initiative and success.
• Proven problem-solving and decision-making skills.
• The ability to work effectively in a team environment on a variety of complex projects.
• Strong analytical and time management skills.
• Highly developed interpersonal and organizational skills.
• Well-developed written and verbal communication skills.
• Demonstrated creative thinking skills.
• Demonstrated aptitude and effectiveness in budget and financial management.
• Must be a Citizen or National of the United States, a lawful, permanent resident, or have authorization to work in the United States
• Applicants must not now, or in the future, require sponsorship for an employment visa

 

Preferred:

• Bachelor's degree and MBA
• CPG experience
• P&L management experience
• Fundamental understanding of syndicated data (Nielsen, IRI, Spins, etc.)

 

LOCATION:

Justin's-Boulder, CO

 

BENEFITS: Hormel Foods offers an excellent benefits package. Competitive base salary plus bonus, annual merit increase performance reviews, medical, dental, vision, profit sharing, 401(k), stock purchase plan, paid vacation.

TRAVEL REQUIREMENTS: Travel may be necessary 20% of the time.

For immediate consideration, send apply online at: www.hormelfoods.com/careers

 

Hormel Foods Corporation is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Boulder, CO

No Deadline Provided

No info provided